VP, Revenue Marketing Consulting

Location: remote, but based in Toronto preferred (Canada or US)

Reports to: CEO

Practice Area: Revenue Marketing / Growth Consulting

This posting is for an existing vacancy.

About the Role

We're looking for a VP of Revenue Marketing Services to lead client engagements that design, build, and activate advanced revenue marketing practices. This is a hybrid strategist-practitioner role: part consultant, part builder, part change agent. You'll work directly with client CMOs, Revenue Marketing leaders and Marketing Operations/Revenue Operations leaders to design the strategies, processes, and programs that drive measurable, predictable revenue, then help their teams implement them.

This is not a slide-deck strategy role. You'll be accountable for designing programs that get implemented, adopted, and that move client pipeline and revenue metrics.

What You'll Do

• Lead client engagements from discovery through design, implementation, and enablement of revenue marketing practices (demand generation, ABM, lifecycle marketing, marketing/sales alignment, attribution, and advanced intent-based, AI orchestrated programs).
• Diagnose gaps in a client's current marketing-to-revenue engine (targeting, messaging, programs, people, process, technology, and data), and build a prioritized roadmap to close them. In several of these areas you will work closely with your consulting peers within our company.
• Design and stand up scalable programs: lead scoring and routing, campaign orchestration, account-based strategies, funnel/pipeline metrics frameworks, and reporting/attribution models.
• Partner with client stakeholders to drive adoption, including training client teams, building playbooks, and helping embed new processes into BAU operations.
• Act as a trusted advisor to senior client stakeholders (CMO, CRO, VP Revenue Marketing), identifying opportunities to expand scope, working alongside your Client Executive peers in our company.
• Mentor our Associate Consultants as they support you in delivering client projects through research, data analysis, client documentation development and program activation. DEMANDSPRING.COM
• Contribute to practice development: methodology, frameworks, accelerators, POVs, and case studies that strengthen the firm's offering.
• Support business development, helping to scope engagements, contribute to proposals, and participate in sales conversations as a subject matter expert.
• Stay current on martech/salestech ecosystem, AI-driven marketing capabilities, and evolving B2B buyer behavior to keep client solutions relevant in a dynamically changing environment.

Cross-Functional Handoff Responsibilities:

This role picks up execution where our Growth Strategy Consulting engagements leave off. You'll receive ICP, segmentation, positioning, messaging, and content strategy frameworks from that function and are responsible for confirming they're specific enough to build campaigns, scoring models, and ABM programs against before accepting the handoff. If a framework isn't execution-ready, you're expected to flag the gap and work with the Growth Strategy Consulting lead to close it. Post-handoff, you own a feedback loop back to that function if execution reveals a segment or message isn't holding up in the market.

What You Bring

• 10+ years in B2B revenue marketing, growth marketing, or demand generation leadership roles on the client side.
• Consulting experience is preferred but not required. Consulting-style delivery skills are essential: structuring ambiguous problems, running workshops, producing clear deliverables, managing scope and stakeholders.
• Demonstrated experience designing and implementing demand gen/ABM programs, lead lifecycle and scoring models, and marketing attribution frameworks. Strategy plus hands-on build experience.
• Deep fluency with marketing/sales tech stacks (e.g., Salesforce, HubSpot, Marketo, 6sense, Demandbase, or similar) and how they connect to revenue reporting.
• Proven ability to advise and influence senior executives; comfortable being the smartest person in the room on revenue marketing without being the most senior person on the org chart.
• People leadership experience, building, mentoring, and directing consulting teams.
• Business development instincts. Being able to spot expansion opportunities and support the sales process.
• Excellent communication skills, written and verbal, with executive presence.

Demand Spring is committed to providing an inclusive and accessible selection process. If you require accommodation at any stage of the application or selection process, please let us know and we will work with you to meet your needs.