Brand & Growth Marketing Role

Wild Folk is a Calgary-based botanical cocktail brand specializing in handcrafted, non-alcoholic beverages made from all-natural herbs, botanicals, and citrus rinds. Our drinks are crafted to be flavorful, layered, and complex while promoting clarity and calm, allowing consumers to savor shared moments without compromise. At Wild Folk, we prioritize sustainability, using local and globally sourced ingredients that adhere to fair-trade and hand-harvested practices whenever possible. Our commitment to seasonality and low environmental impact is at the heart of our mission to create exceptional and ethical drinks.

We’re hiring a Fractional Brand & Growth Manager to help shape the next stage of Wild Folk.

This role sits at the intersection of brand storytelling, marketing execution, and revenue growth. You’ll be responsible for building awareness, driving customer acquisition, and turning creative ideas into measurable results. A creative with a design eye....a roll-your-sleeves-up, enthusiastic and energetic person who wants to be part of a small business.

What you’ll own:

Lead brand strategy and ensure consistency across all channels

Design and execute growth campaigns (digital, retail, partnerships, experiential)

Drive customer acquisition and retention strategies

Oversee content direction for social, email, and paid media

Identify and test new growth channels and market opportunities

Work closely with sales and operations to translate brand into revenue

What we’re looking for:

Experience in brand marketing, growth marketing, and consumer packaged goods

Strong understanding of digital acquisition and performance marketing

Creative thinker who can also execute and measure results

Comfortable working in a fast-moving, resourceful environment

Strong communication and project leadership skills

Hands-on execution, not just strategy

This role is ideal for someone who wants ownership, impact, and the ability to directly shape how a brand shows up in market and scales.

If you’re ready to build something meaningful and grow it aggressively, we’d love to connect. Email Letter of interest and resume to: ***email_hidden***

*Must live in Calgary or Vancouver and have experience in the world of Consumer Packaged Goods (bonus for Beverage related companies)

*Please do not reply here. Email letter of interest and resume to View email address on ca.workus.org