Product Marketing Lead (Remote)

About Rankbreeze

This is a fully remote role. We are currently hiring candidates located in Calgary, Alberta and throughout the Americas .

Rankbreeze helps short-term rental hosts and property managers win more bookings through better data, smarter listing optimization, and tools that make Airbnb performance easier to understand.

We help operators improve the parts of their listing that drive more visibility, more clicks, and more bookings — including rankings, photos, amenities, pricing, descriptions, and A/B testing.

We’re looking for a Product Marketing Lead to help us grow Rankbreeze’s brand, reach more hosts, and turn our product insights into content, campaigns, and offers that property managers actually care about. Turn lookers into bookers.

About the Role

As a Product Marketing Lead , your mission is simple:

Help Rankbreeze reach 1,000 hosts per week with an offer to help them win more bookings.

You’ll be responsible for turning our total addressable market into users. You’ll get access to Rankbreeze’s product, customer results, Airbnb data, and short-term rental insights to create marketing that drives trial sign-ups, email growth, website traffic, and customer acquisition.

This is a hands-on leadership role. You should be comfortable writing copy, creating content, filming videos, analyzing funnels, improving website conversion, and testing new marketing ideas.

You’ll work closely with the founder, product, customer success, and growth teams to make Rankbreeze the go-to platform for short-term rental operators who want to improve their Airbnb & vacation rental performance.

What You’ll Work On

• Reaching 1,000 hosts per week with a compelling offer to help them win more bookings, across email, social, communities, and paid channels.
• Shipping marketing that's actually useful — guides, data studies, lead magnets, and tools that STR managers genuinely want & are thirsty for.
• Growing the brand and customer base every month through a consistent content cadence and a continuously optimized funnel.
• Owning the funnel: diagnose ad campaign performance, run landing-page experiments, and optimize each stage from first visit to trial to paying customers.
• Creating content end-to-end: draft emails and social posts that help hosts book more nights, film feature showcases and videos breaking down A/B test winners from Airbnb listings.
• Building leverage through affiliates, influencer partnerships, webinars, and community programs that compound reach over time.

What You’ll Own & Manage

• Product Marketing: Turn features, customer wins, and Airbnb data into clear messaging that helps hosts understand how Rankbreeze helps them get more visibility, more clicks, and more bookings.
• Growth Channels & Campaigns: Build and manage campaigns across email, social, paid ads, affiliates, webinars, partnerships, and other channels to grow Rankbreeze’s brand and customer base.
• Website Conversion & Funnel Optimization: Improve website copy, landing pages, CTAs, and trial sign-up flows by analyzing performance data, identifying bottlenecks, and running tests.
• Content & Demand Generation: Create useful, high-converting content such as emails, social posts, videos, blog posts, lead magnets, data studies, and product updates that attract STR hosts and drive trial sign-ups.

What Makes You a Great Fit

You may be a great fit if you:

• Can explain complex product topics to simple, compelling language
• Understand how to create content that drives sign-ups, not just engagement
• Are comfortable being on camera or creating video content
• Like testing different hooks, offers, pages, and campaigns
• Care about measurable growth
• Can analyze marketing performance and turn it into action
• Understand the difference between activity and outcomes
• Enjoy working in a fast-moving startup environment
• Are excited about helping Airbnb hosts and property managers win more bookings

What Success Looks Like

Within your first few months, success would look like:

• Rankbreeze is consistently reaching more short-term rental hosts every week
• Trial sign-ups are growing
• Website conversion rates are improving
• Email list growth is accelerating
• Product launches are organized, clear, and more effective
• Rankbreeze has a stronger content engine across email, social, video, and website
• Hosts better understand how Rankbreeze helps them improve their Airbnb listings and win more bookings

What We’re Looking For

You are both strategic and hands-on. You can think through systems, but you can also write the email, film the video, improve the landing page, and analyze the results.

You have experience with:

• Product marketing
• SaaS marketing
• Content marketing
• Conversion rate optimization
• Email marketing
• Paid acquisition or ad funnels
• Social media content
• Customer research
• Funnel analytics
• Launching new product features

Experience in short-term rentals, Airbnb, real estate, hospitality, or property management is a strong bonus, but not required.

This Role is NOT for you if you

• Bring problems without thinking through possible solutions.
• Rely solely on existing processes instead of looking for better ways to achieve results.
• See something that could be improved, but choose not to speak up or take action.
• Wait for instructions rather than bringing ideas, recommendations, and opportunities to the table.
• Settle for average when exceptional results are within reach

Why Join Rankbreeze

• This is an opportunity to lead marketing at a growing SaaS company in the short-term rental space.
• You’ll get to work with booking funnel data, customer stories, product insights, and A/B test results that hosts actually care about. Your work will directly help property managers improve their listings, grow their revenue, and make better decisions.
• If you’re excited about product marketing, SaaS growth, and helping Airbnb hosts win more bookings, we’d love to hear from you.

How to Apply

1. Answer all the questions within this job posting. Include a link to your LinkedIn profile, and the word “banana” as part of your response in a fun & unique way. This helps us understand that you’ve read this section before applying.
2. Submit your resume, and a cover letter explaining your interest and suitability for the role that includes a link to your LinkedIn profile and any relevant work samples.
3. Submit pre-interview answers here:

We’d love to hear from you! Join Rankbreeze and help our team unlock their full potential.