Initiative- Sr. Campaign Manager, Paid Social

Position Summary

The Sr. Campaign Manager, Paid Social is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.

Key Responsibilities

· Partner with the Account Managers to provide insights that inform request for proposals (RFPs), decks, proposals and planning recommendations.

· Develop best in class deliverables/reporting to clients, from available technology platforms and services.

· Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.

· Manage and oversee campaign set up and execution.

· Monitor creative calendars and campaign budgeting.

· Ensure consistency of ad specs/campaign objectives.

· Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.

· Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.

· Educate agency teams and clients on best practices and campaign objective requirements.

· Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.

· Create strong collaborative relationships with the planning teams and specialty business units (SBUs).

· Mentor and train Campaign Managers and Associates on tools and processes.

· Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.

· Ensure invoice clearing and budget management.

· Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.

Desired Skills & Experience

· Professional or Educational background in Marketing or Advertising would give leverage to this application.

· 3-4 years' experience managing paid social and search campaigns.

· Proficient in executing campaigns in a variety of social platforms (Meta, TikTok, LinkedIn, Reddit, Pinterest, etc ).

· Proven in-depth knowledge of the digital media industry.

· Previous experience working within an advertising agency or with a media partner.

· Full understanding of the roles of various digital channels.

· Understanding trafficking and website tagging processes an asset.

· Demonstrated ability to effectively apply knowledge and insights gained from research resources.

· Passion for data, emerging media and technology.

· Professional learning agility, with a passion for continuous development.

· Client service oriented. Proactive approach to problem solving, assisting the team, self-development, etc.

· Excellent communication skills (both written and verbal).

· Highly developed organizational skills with a strong attention to detail and accuracy.

· Ability to work collaboratively as well as independently.

· Ability to develop and foster relationships with media partners.

· Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Why Join Omnicom Media Canada

At Omnicom Media Canada, careers are designed for growth. We’ve purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.

Community - We build a culture where our people show up for each other, grow together, and win together.

Impact - Your work creates real outcomes — for clients, for the business, and for the industry.

Opportunity - We give you the runway, resources, and support to keep rising — on your terms and at your pace.

Omnicom Media Canada is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity, and Equity through Action (IDEA). This commitment ensures our workforce reflects the rich cultural mosaic of Canada, shaping how our teams, leadership, and client relationships thrive.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $55,000 - $65,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.

In addition, Omnicom Media provides rewarding offerings such as:

• Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

• A flexible hybrid work model that works for you.

• A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

• A chance to be part of and grow within a global network of agencies.

• The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.