Head of Programmatic Advertising
Jobgether
Lead programmatic advertising strategy remotely from Canada, combining campaign expertise with analytical leadership across B2B and SaaS markets.
As Head of Programmatic, you will expand service capabilities, guide activation, and connect paid and organic channels. You will define measurement frameworks, translate data into recommendations, and strengthen client outcomes. The role combines strategic direction, team development, client relationships, and business growth.
Key Responsibilities:
- Develop comprehensive programmatic advertising strategies
- Lead campaign activation and strategic execution
- Define KPIs and evaluate campaign results
- Optimize campaigns through actionable performance insights
- Coach teams and support new business pitches
Requirements:
- Seven or more years in programmatic advertising
- At least two years managing and developing people
- Experience driving B2B and SaaS client growth
- Recent hands-on DSP campaign building experience
- Strong analytical and cross-functional communication skills
Bring programmatic strategy, DSP expertise, and people leadership to grow measurable B2B and SaaS marketing performance.
#J-18808-LjbffrVacancy posted 8 hours ago
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