Associate Director Programmatic Strategy

Lead programmatic strategy and activation remotely at Directive Consulting, using DSP expertise and measurement frameworks to drive B2B growth.

As Associate Director, Programmatic Strategy & Activation, you will expand Directive Consulting’s programmatic services and guide departmental vision. The position requires programmatic leadership, people management, campaign optimization, and cross-functional collaboration. You will support B2B and SaaS clients while developing strategies that align with business objectives and client KPIs.

Key Responsibilities:

• Develop and execute comprehensive programmatic advertising strategies
• Align programmatic initiatives with cross-functional business objectives
• Define KPIs and analyze campaign performance regularly
• Manage programmatic partners, vendors, and platforms
• Share industry insights as an internal thought leader

Requirements:

• Seven or more years in programmatic roles
• Two or more years managing, coaching, and motivating people
• Experience growing B2B or SaaS clients with $50,000 monthly budgets
• Hands-on DSP campaign building and optimization expertise
• Experience with TTD, Nexxen, DV360, and ABM preferred

Apply programmatic leadership, DSP optimization, and analytical expertise to expand Directive Consulting’s B2B marketing capabilities.