Associate Director Programmatic Strategy

Lead programmatic strategy and activation remotely at Directive, combining DSP expertise with performance analysis to expand digital advertising services.

The Associate Director owns the expansion of Directive’s Programmatic service offerings and department vision. You will develop strategies, align cross-functional initiatives, and analyze campaign performance. The work includes client growth, partner management, and programmatic thought leadership.

Key Responsibilities:

• Develop and implement comprehensive programmatic strategies
• Align programmatic initiatives with business objectives cross-functionally
• Define KPIs and analyze campaign performance
• Manage programmatic partners, vendors, and platforms
• Share industry insights as an organizational thought leader

Requirements:

• Seven-plus years of programmatic experience
• Two-plus years managing, motivating, and coaching people
• Programmatic growth experience across B2B or SaaS clients
• Experience planning media and building measurement frameworks
• Hands-on DSP campaign optimization, preferably TTD, Nexxen, or DV360

Apply programmatic leadership, measurement expertise, and partner management to advance Directive’s remote digital advertising strategy.