Territory Sales Manager - Retail

A leading and highly respected wine and beverage alcohol company is seeking a driven Territory Sales Manager – Retail to take ownership of a prime Toronto retail territory. This is an opportunity to represent a premium, globally sourced portfolio while building meaningful partnerships with retailers across one of Canada’s most vibrant markets.

If you thrive on closing deals, building lasting relationships, and turning strategy into measurable growth, this role offers the perfect blend of autonomy, brand prestige, and career momentum.

What You’ll Be Doing

As Territory Sales Manager, you will be the face and force behind the company’s retail success in your territory. Your days will combine strategic planning, relationship building, and hands-on execution.

Key responsibilities include:

• Achieve and exceed territory sales targets and performance KPIs
• Build strong, trusted relationships with retail buyers and key decision-makers
• Develop and execute territory sales plans aligned with broader provincial strategy
• Identify, pursue, and secure new retail business opportunities
• Analyze sales performance and market trends to uncover growth opportunities
• Manage territory budgets, expenses, and promotional investments effectively
• Maintain an organized and efficient route schedule to maximize account coverage
• Coordinate and support retail promotions, tastings, and in-store activations
• Host supplier visits and represent the portfolio at industry and customer events
• Serve as a passionate brand ambassador, elevating visibility and market presence

Requirements

What Makes You a Great Fit

You are equal parts strategist and relationship builder, with the energy of a closer and the mindset of a business owner.

Requirements:

• 1 to 3+ years of experience in beverage alcohol sales, preferably within retail
• Strong knowledge of wine and the Ontario retail landscape
• Proven track record of meeting or exceeding sales targets
• Excellent communication, negotiation, and presentation skills
• Strong organizational and territory management abilities
• Analytical mindset with proficiency in Microsoft Office, especially Excel
• WSET Level 2 or higher preferred, or equivalent wine certification
• Post-secondary education in business, sales, hospitality, or related field is an asset
• Valid Smart Serve certification
• Valid Ontario driver’s license and access to a reliable, insured vehicle
• Ability to lift up to 50 lbs and support in-store merchandising activities
• Flexibility to attend occasional evening and weekend events

Benefits

Compensation & Benefits

• Base Salary: $45,000 – $55,000 CAD per year
• Commission: Performance-based commission structure
• Car Allowance: $600 per month
• Phone Allowance: $115 per month
• Benefits: Comprehensive benefits package after 3 months
• Vacation: 3 weeks annual leave + 5 paid sick days
• Additional perks including annual membership reimbursements

Why This Role Stands Out

This is more than a sales role. It is a chance to represent exceptional products, shape retail success in a key market, and grow your career within a respected and ambitious organization.

You will enjoy:

• Representing a premium, internationally recognized portfolio
• Autonomy to manage and grow your own territory
• A supportive, collaborative, and high-performance team culture
• Clear opportunities for career advancement within a growing organization

Ready to Make Your Mark?

If you are passionate about wine, energized by sales, and ready to own your territory like a true market champion, this opportunity is calling your name.