VP, Performance Marketing & Product

Community is looking for a VP, Performance Marketing & Product to join our creative crew!

Position Overview

The VP, Performance Marketing & Product is a senior leadership role responsible for driving measurable growth across our client portfolio and internal initiatives. This role sits at the intersection of performance marketing, data, and digital product – bringing a clear, strategic point of view on how to scale effectively.

You will lead integrated growth strategies, oversee digital product development, and guide teams with a strong understanding of performance data and how it translates into action. As a senior voice in the agency, you will partner with clients and internal leadership to challenge assumptions, refine direction, and ensure work is grounded in outcomes, not just execution.

Key Responsibilities

Performance & Growth Leadership

• Lead the development and execution of integrated growth strategies across paid media, CRM/lifecycle, SEO, and conversation optimization.
• Own client performance outcomes, including customer acquisition, revenue growth, ROAS, CAC, LTV, retention, and profitability.
• Provide senior oversight across key platforms (Google, Meta, LinkedIn, TikTok, programmatic, retail media), ensuring strategies are rooted in performance and aligned to clear objectives.
• Interpret cross‑channel data holistically, identifying trends and translating insights into clear direction for teams.
• Challenged briefs and client requests where needed, guiding teams toward the most effective approach, whether that means optimizing existing channels or expanding into new ones.
• Establish and evolve forecasting models, measurement, frameworks, attribution approaches and performance reporting.
• Lead digital product strategy and roadmap development across client internal initiatives.
• Oversee website and platform development – from scoping and costing through execution – ensuring solutions align with performance and business goals.
• Translate client needs and technical requirements into actionable direction for development, analytics, and product teams.
• Guide teams in working within and optimizing existing client ecosystems, including leveraging current platforms and infrastructure.
• Evaluate and implement AI, automation, and emerging technologies to improve performance, scalability, and efficiency.
• Maintain a strong understanding of how digital products are built to confidently direct teams and ensure high‑quality delivery.

Leadership & Business Impact

• Act as a senior partner to clients, aligning marketing and product strategies with broader business objectives.
• Lead and mentor cross‑functional teams across performance marketing, product, analytics, creative, and development.
• Oversee marketing technology, data infrastructure, and platform integrations.
• Manage significant media investments, ensuring budgets and allocated effectively to drive results.
• Present strategic recommendations, performance insights, and growth opportunities to senior client stakeholders.
• Play a key role in business development, including new business pitches, strategic planning, and identifying opportunities for growth.
• Drive digital transformation initiatives that improve operational efficiency, customer experience, and overall business performance.

Qualifications

Experience: 10+ years in performance marketing, digital strategy, or related fields, with demonstrated experience in a senior leadership role.

Skills:

• Deep understanding of performance marketing channels and how to scale them effectively.
• Strong, holistic understanding of data – how it flows across platforms, how to interpret it, and translate it into action.
• Ability to challenge strategy and ask the right questions to drive better outcomes.
• Experience leading digital product and development initiatives, including scoping, costing, and guiding builds.
• Strong knowledge of marketing technology, analytics, attribution, and measurement frameworks.
• Familiarity with AI and automation tools and their practical application in marketing and product environments.
• Exceptional communication and presentation skills, with ability to influence senior stakeholders.

Education: Bachelor’s degree in Marketing, Business, Technology, or a related field

Industry Knowledge: Strong understanding of digital marketing and advertising landscape, including emerging platforms, technologies, and consumer behaviour.

Who You Are

• Solutions-oriented, with the ability to navigate complexity and move initiatives forward.
• Proven track record of driving measurable growth and business impact.
• Strategic thinker who can connect data, channels, and product into a cohesive approach.
• Strong leadership presences, with the ability to mentor teams and build alignment across functions
• Thrives in a fast‑paced, collaborative agency environment

Location: Community thrives on real‑time collaboration, shared energy, and the kind of spontaneous creativity that happens when people are together. As such, this role is based full‑time in our office at 822 Richmond St. W, Toronto, Monday to Friday, 9:00am-5:00pm.

Salary: The anticipated base compensation range for this role is $175,000 - $200,000. Actual base pay offered within this range may differ based on a range of factors, including individual experience, education, skills, and organizational needs.

Why Work at Community?

• A culture that’s creative, collaborative, and unapologetically bold
• The opportunity to shape national, culture‑defining experiences
• Autonomy, trust, and the ability to make real impact on the ground
• Learn from top talent while helping brands move at the speed of culture
• Rooftop deck. Fully furnished. Enough said.