International Marketing Manager

Job Responsibility:

Make a Difference with Füm

At FÜM, our mission is clear: Help 1 million smokers and vapers quit by 2026. We exist to accelerate humanity's departure from destructive habits and empower individuals to become their optimal selves. Our patented, award-winning flavored air device is designed to help people replace harmful habits with The Good Habit™—that's us! Join us on this transformative journey and be part of a team that's making a real impact on people's lives.

Company Values

At FÜM, our culture sets us apart. We live and breathe our C-H-E-W-I values, which guide how we work, collaborate, and achieve our mission. These values help us identify candidates who align with our vision and thrive within our dynamic environment:

• Can-Do Attitude: We start with ambitious goals and find optimistic, resourceful, proactive, and creative solutions to achieve them. We dream big and figure out the path to get there.
• Honesty: We believe in open communication and actively building trusting relationships through transparency and integrity. We don't withhold information and foster an environment where honesty thrives.
• Empowerment: We value people and stand behind those with ambition. We help our team members achieve their goals, providing support, encouragement, and opportunities for growth.
• We Over Me: We prioritize the success of the team over individual achievements. We take ownership of collective outcomes, looking at the bigger picture and working together to ensure everyone succeeds.
• Integrity: We do what we say we will do when we say we will do it. If circumstances change, we communicate new timelines and remain accountable to our commitments.

These values drive our mission and shape a workplace where passion, purpose, and performance come together to create lasting change.

Why You'll enjoy working at Füm

Füm takes great pride and works hard to establish and manage employee-progressive policies that create satisfying and rewarding work experiences for our team.

• Have an impact - We are a mission-driven organization that has a direct impact on the health, quality of life and happiness of our customers. We are proud to achieve a 40% efficacy score, and are on track to help 1 million people quit vaping and smoking by 2026.
• Advance your career - We are a fast-growing company, giving our team a unique experience while creating career advancement opportunities in our growing organization, as our workforce scales to meet market demand for our products and services.
• Rewarding Compensation - We reward high performance, and structure our salaries and bonuses around unique KPIs for each role. We also allocate a profit sharing fund for our employees, which is distributed annually during the holiday season.
• Work from Anywhere - We have built our company around a remote-first culture, which means that you will enjoy saving time and money commuting to the office. Instead, you get the freedom to blend your work and life in a way that allows you to perform to your full potential!
• Unlimited Paid Time Off (upon approval) - We value work-life balance, and understand its role in the wellbeing and productivity of our team. Our unlimited PTO policy is designed to give you autonomy in managing your time off, while ensuring that the needs of your job are met.

Position Overview

The International Marketing Manager at FÜM will be responsible for unlocking global revenue potential by tailoring marketing strategies to key international regions. This role will focus on optimizing international market expansion by refining localized pricing, paid media strategies, and conversion rate optimization. This is a critical hire as we currently lack the bandwidth to focus on localization, yet we see massive untapped potential in Canada, Australia, the UK, Europe, and New Zealand.

Role Mission

To drive international growth by executing high-performing, localized marketing strategies that improve conversion rates and revenue in key markets. This role will ensure that FÜM's global customers experience pricing, messaging, and marketing tailored to their region—leading to higher engagement and ROI across paid media..

Responsibilities

• Develop and execute international go-to-market strategies to increase revenue in underperforming regions.
• Overhaul pricing strategy in non-U.S. markets, moving away from direct currency conversion and towards region-optimized pricing.
• Break out paid media campaigns by region, ensuring ads are relevant to local audiences.
• Own regional Conversion Rate Optimization (CRO) initiatives to optimize localized user experiences.
• Lead language site changes and implement translations where necessary.
• Implement country-specific offers, product positioning, and creative strategies to drive better conversion.
• Analyze data from different regions to identify trends, inefficiencies, and opportunities for improvement.
• Collaborate with performance marketing, product, and creative teams to develop market-specific advertising assets.
• Manage relationships with localized agencies or freelancers where needed to enhance execution.

Key Performance Indicators

• Increase in revenue contribution from non-U.S. markets.
• Improved conversion rates from localized paid media campaigns.
• Positive lift in AOV (Average Order Value) and LTV (Lifetime Value) per region.
• Reduction in cart abandonment rates in key international markets.
• Higher engagement rates on regionally tailored marketing content.
• Cost efficiency improvements in international paid media spend.

Proficiencies

• Deep understanding of international e-commerce growth strategies.
• Experience with region-specific pricing strategies and testing.
• Hands-on experience with global paid media campaigns (Meta, Google, TikTok, etc.).
• Proficiency in CRO methodologies for international markets.
• Familiarity with multi-region e-commerce platforms and localization tools.
• Strong analytical mindset with the ability to turn data into actionable strategies.

Bonus Qualifications

• Experience with global expansion at a high-growth e-commerce company.
• Proven success in launching and scaling non-U.S. revenue streams.
• Knowledge of tax, shipping, and operational considerations for international e-commerce.
• Experience working with international agencies for translation, ad buying, or PR.
• Multilingual proficiency.
• A deep understanding of AI initiatives and programs.

This role presents an exciting opportunity to accelerate FÜM's international success by leveraging localized marketing strategies that drive higher conversions and revenue growth. If you're passionate about taking a high-growth brand global, we'd love to hear from you!

Compensation

The compensation will be $90,000 - $100,000 CAD.