Marketing Coordinator, Writing and Design

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​

They help move our company, and the world, forward. ​

​You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use. iBwave is the global leader at innovating and delivering a Solutions Portfolio that simplifies the lifecycle of converged networks and keeps the world connected. As the power behind great in-building & campus outdoor wireless enabling billions of end-users and devices, iBwave is the global industry standard. Our software solutions allow for smarter planning, design, and deployment of any wireless network project regardless of size, complexity, or technology. Along with innovative software, we are recognized for world-class support in 100 countries, providing the industry’s most comprehensive components database and a well-established certification program.
The Marketing Manager (Solutions & Campaigns) plays a central role in driving iBwave’s go-to-market execution by owning campaign definition, solution messaging, core marketing assets, and sales enablement. The role partners closely with product managers and sales teams to translate product value into market-ready messaging and assets, and collaborates with demand and web teams to deliver integrated product launches and campaigns that support pipeline growth and sales conversion. The Marketing Manager will also drive higher engagement and conversion by leveraging iBwave marketing’s advanced AI platform to deliver a new level of personalization and tailored content.
This role is ideal for a senior B2B marketer who combines strategy with hands-on execution, is comfortable managing multiple workstreams, and is driven by measurable results.

Own marketing campaigns end-to-end:
Execution coordination across assets, web, email, and enablement
Performance reporting and optimization
Lead product and solution marketing deliverables:
Collateral (solution briefs, case studies, white papers, web content)
Manage campaign and marketing budget tracking (excluding events)
Own marketing email planning (copy, sequencing, requirements) and partner with marketing ops for build and reporting
Drive website content readiness for campaigns and solutions:
Landing page content and conversion-ready messaging in partnership with web resources

Minimum 6 years of B2B technology marketing experience (campaign ownership plus product/solution marketing)
Bachelor’s degree (Business, Marketing, Engineering, or related discipline)
Building integrated campaigns with KPI reporting and iteration
Creating product/solution collateral and web content for technical audiences
Email strategy and lifecycle sequencing (in partnership with marketing operations)
able to translate technical capabilities into clear market value
Fluency in English writing and communication
Strong cross-functional execution and project management skills, including collaboration with product managers and sales teams

Bonus:
Experience in telecom, wireless infrastructure, enterprise networking, or other engineering-driven markets
Experience with events, regional, channel and account-based marketing

Language Requirement:
~ This role requires bilingual proficiency in French and English. English is essential, as the position involves extensive collaboration with cross-functional teams and customers worldwide, where it serves as the primary language of communication.

All benefits begin as soon as you start your career at Corning.
Health and well-being benefits include medical, extended health care, dental and vision as from your first day of work.
You are eligible to participate in the Corning Optical Communications LLC Retirement and Savings Plan on your first day of work.
The company will contribute 2.5% of your eligible pay each year to the DPSP account.
Long-Team disability benefit
Professional development programs help you grow and achieve your career goals.