Media Planning Manager

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website .

This is a 12-month contract role. for this role, candidates must be able to travel to the Toronto office for work when requested.
As Media Coordinator, you’ll be responsible for supporting and executing public awareness campaigns — ensuring every asset is flawlessly coordinated, delivered on time, and meets exacting media specifications.
This role plays a critical part in supporting the FAST Signs of Stroke national awareness campaign, as well as other integrated, multi‑channel marketing initiatives as required. You’ll collaborate closely with marketing, creative, and media-buying teams to traffic assets across paid and in‑kind media, keeping campaigns moving smoothly and deadlines firmly on track.
If you thrive in a fast‑paced environment where media coordination, asset trafficking, campaign execution, stakeholder management and process improvement intersect — this is your opportunity to make a meaningful impact. Beyond execution, you’ll help identify smarter, more efficient ways of working, contributing to continuous improvement across media operations.
Campaign asset coordination and trafficking

• Identify creative work required and develop workback schedules to support media plans
• Receive and process requests for the adaptation of media assets
• Coordinate approvals for media assets prior to activation
• Execute media plans and facilitate asset delivery according to media specifications
• Track asset delivery, confirmation and deployment
• Support the management of talent and Think TV (Telecaster) renewals with marketing lead

Collaborate with the Senior manager, Brand and Linguistic Services to keep all activations on track and updated

• Liaise with external partners and media outlets
• Work closely with marketing, creative, and media agency teams to manage and meet all deadlines
• Support the Senior manager, Brand and Linguistic Services on earned media strategy
• Update and distribute assets toolkit

Create and maintain a national calendar of campaigns and activities

• Keep detailed records including media commitments, asset delivery and follow up
• Collect reporting data from media and in-kind partners to support reporting
• Verify campaign invoices against plans/contracts

Identify costs for asset alterations and forward for approval

~ Confirm fees and expenses associated with freelance designer(s) and other vendors

Two-to-four years of hands-on experience in media or advertising

• Experience with media performance tracking and campaign reporting
• Familiar with project management areas, media (planning, buying and trafficking process), creative design/post-production process/terminology/file formats
• Familiarity with paid and in-kind media dynamics

Post-secondary education in marketing, communications, advertising or media

~ Project management certificate an asset

Digital savvy, ideally with experience using asset management systems or trafficking tools

• Problem solver — ability to be agile and find workarounds when changes to plans are required
• Bilingualism in French and English an asset

Heart & Stroke believes that time off is integral to the personal health and well-being of our employees. We offer paid wellness days and personal days. In addition, we provide health, medical, dental and vision benefits. Furthermore, our staff enjoy flexible hybrid working arrangements and support with reimbursement for mobile phones and home office setup.
If you want to join the fight to beat heart disease and stroke while building an engaged and giving community, apply by March 27, 2026. Interviews are conducted via phone or video call.