Responsable marketing & media planning h/f

Marketing Platform Manager

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Marketing Platform Manager

Who we're looking for:

Rogers Sports and Media is looking for a marketing enthusiast and passionate content consumer to join our team in the role of Platform Manager, supporting the promotion of our world-class sports and entertainment properties.

As the Platform Manager the successful candidate will join a passionate team of Marketing strategists and contribute to building brands, driving audiences and subscription sales. We're looking for a self starter to take the lead on driving operational excellence and discoverability for our subscription and editorial properties.

What you'll do:

Optimize marketing and editorial sites and apps by anticipating, planning and employing SEO best practices for various LOBs

Communicate relevant researched search terms to the Marketing and Product teams

Ensure articles and landing pages have the best possible headlines, sub-headlines and are optimized for search

Monitor site analytics and use SEO tools and techniques to optimize site traffic, improve user experience and increase subscriptions

Work with Product teams to ensure the technical aspects of our website are optimized for SEO

Implement and monitor platform pixels and event tagging to track paid campaign KPIs

Utilize data and testing to unlock new insights on our customer base and create new / innovative ways to grow the business

Manage optimizing content, copy, and assets across web and app

Develop processes to ensure our campaigns are deployed and maintained at a consistent level with Product and Data partners

Develop success metrics/KPIs to measure the effectiveness of campaigns

Deliver weekly and monthly performance updates to our senior leadership team

What you bring:

Knowledge of organic search algorithms and organic updates

Google Analytics certified

Adobe Experience

Understanding of attribution models

Demonstrated ability to successfully monitor new organic trends and products and apply findings to agency and clients

Operational experience in driving campaigns across multiple channels and deep understanding of marketing, reporting and analysis tools

You have the discipline, organizational skills, and interpersonal communication skills necessary to navigate complex organizational dynamics

Passion and belief in the power of analytics to drive better decision making

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.

Company matching contributions to charities you support

Growth & Development Opportunities:

Self-driven career development programs (E.g. MyPath program)

Rogers First: priority in applying to internal roles of interest

Wellness Programs:

Homewood employee & family assistance program

Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions

Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

Work for an organization committed to environmental protection

Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time

Shift: Day

Length of Contract: Not Applicable (Regular Position)

Work Location: 1 Mount Pleasant (083), Toronto, ON

Travel Requirements: None

Background Check(s) Required: Canadian Criminal Record Check

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