National Key Account Manager - Grocery

The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key
account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities
include: owning local key account budgets, market share and sales volume; relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving

MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

• Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards
• Ensures all assigned key account’s schematics reflect Red Bull standards.
• Customizes presentations to better appeal to customer’s needs
• Develops annual promotion schedule in accordance with national goals
• Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs
• Customizes sales pitch to achieve account goals while driving effective, permanent displays
• Determine GAP within Regional key accounts and built plans to address them.

#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:

• Drives execution of account programs through local Decision Makers (DMs)
• Maintains key point of local knowledge regarding accounts
• Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level

BUDGETS AND ANNUAL PLANNING

~ Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis

BUSINESS ANALYSIS

Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director. Drives post-promotion analysis to evaluate promotional effectiveness

BUSINESS ANALYSIS
Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.
Drives post-promotion analysis to evaluate promotional effectiveness

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

COMMUNICATION WITH FIELD TEAMS

• Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
• Routinely visits Field Teams to ensure personal contact and open lines of communication

COMMUNICATION WITH FIELD TEAMS

• Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives
• Routinely visits Field Teams to ensure personal contact and open lines of communication

Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of
success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods)
industries or within a Direct Store Delivery DSD) operation
Strong analytical skills and experience using internal and external data sources (i.e. Creative, solution-oriented mindset
In-depth knowledge of FMCG industry
Must be proficient in Microsoft Excel and PowerPoint
Previous experience with SAP preferred
Knowledge of regional major accounts operation, an asset

Bachelor’s Degree Preferred

LANGUAGE REQUIREMENTS

Bilingual (English/French) is an asset

TRAVEL

This position is also eligible for an annual bonus in accordance with the terms of Red Bull’s bonus plan. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.