Marketing Manager [ Remote Work ]

Marketing Manager
This posting is for an existing vacancy.

The Marketing Manager owns how Innovation Factory’s brands show up across every marketing channel — digital, print, social, web, and earned media. You’ll lead the day-to-day marketing function: setting plans, running campaigns, watching the numbers, and making sure our brands (iF, CITM, Synapse, and emerging brands) tell a consistent, compelling story.

You’ll lead a lean, high-performing marketing team and partner closely with the Events Manager and all teams across the organization. This role requires modern marketing and communication thinking and capabilities, including but not limited to: marketing strategy, communications, business development alignment, creative thinking, and internal consulting. This role reports to the VP of Operations and is based in our Hamilton, Ontario office, with some travel to our Burlington, Ontario location.
Marketing Strategy & Execution
Build and run the annual marketing plan across all iF brands, aligned to organizational goals
Set and track marketing KPIs — client acquisition, brand awareness, conversion, digital growth, media presence — and identify opportunities for improvement
Lead campaigns end-to-end: content, SEO, paid and organic social, email, web, and advertising
Lead, coach, and develop a lean, high-impact marketing team — including hiring, performance feedback, and growth planning
Own the marketing budget and allocate it across channels to maximize impact
Bring in external resources (agencies, freelancers, contractors) where operationally necessary
Stay current on marketing tools, tactics, and trends, and bring the best of them in
Ensure all marketing activities comply with applicable Canadian legislation and industry standards, including but not limited to: CASL, the Competition Act, AODA, PIPEDA, and the Canadian Code of Advertising Standards.
Ensure all marketing activities are aligned with the business plan commitments organization-wide
Marketing Leadership
Grow and champion the Innovation Factory brand as Canada’s thought leader, voice, and expert in our sectors of focus, and elevate organizational reputation on local, regional, and national levels
Support the Innovation Factory Leadership team in developing the organization's brand, communications and growth strategies and develop executable plans to successfully deliver the planned outcomes, including planning, execution, and optimization of specific marketing campaigns
Work with all program teams so their work shows up in our marketing — and so marketing supports their goals
Work closely with the Partnership team to manage marketing and communications that support securing and maintaining Innovation Factory partners
Manage marketing-facing relationships with funders’ communications teams
Represent Innovation Factory in the community and at events
3-5 years of marketing experience across multiple channels (digital, content, social, brand), including time leading people or projects

• Strong grasp of brand-building and integrated marketing communications
• Comfort with data — you set KPIs, watch them, and adjust based on what they tell you
• Experience leveraging AI in the marketing function
• Strong writing and editing skills, and a sharp eye for brand consistency
• Post-secondary diploma or degree in marketing, communications, business, or a related field
• Strong English language verbal and written communication skills
• Experience with social media marketing platforms and tools (LinkedIn, Twitter, Hootsuite, etc.), developing a content calendar and monitoring performance
• Knowledge of digital marketing technologies, software, and trends, and motivated to keep up with best practices and changes in digital marketing used to increase awareness, generate leads and increase client base

Assets
Experience marketing across multiple brands or in not-for-profit, B2B, or B2C environments
Hands-on familiarity with graphic design, web, or social platforms
Opportunity for a hybrid work model, allowing some remote work
~ Some localized travel is required, including between office locations and events

Innovation Factory (iF) is a not-for-profit business accelerator, providing entrepreneurs with business services, training, mentorship and strategic connections to help bring disruptive technologies to market, increase revenues, attract investment and create jobs.

Our mission is to be the primary catalyst for technology innovation in the greater Hamilton and Halton areas, with a vision to make the region Canada’s fastest-growing innovation community and the first port of call for innovators. We will do this via direct 1-1 support for companies; creating partnerships, and building community. The Innovation Factory is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. Accommodation will be provided throughout the hiring process, as required.