Coordinator, Digital Marketing

Hamilton Sports Group

Coordinator, Digital Marketing

Location: | Hamilton, Ontario

Team(s): | Tiger-Cats and Forge FC

Direct Manager: | Manager, Digital & Consumer Marketing

Start Date: | Immediate

Length: | Full-Time / Permanent

About Hamilton Sports Group

Hamilton Sports Group (HSG) is a leading sport and entertainment organization that owns and operates the Hamilton Tiger-Cats and Forge FC. Based in Hamilton, Ontario, HSG is recognized nationally for delivering world-class sporting events and live entertainment experiences, including Grey Cups, international soccer matches, major concerts, and large-scale community events.

With a football history dating back to 1869, the Hamilton Tiger-Cats are one of the most storied franchises in the Canadian Football League, known for competitive excellence and deep community roots. Forge FC, a four-time Canadian Premier League champion, represents the highest standard of professional soccer in Canada. Together, Hamilton Sports Group is committed to building strong brands, growing passionate fan communities, and elevating Canadian sport on and off the field.

Position Summary

The Digital Marketing Coordinator will work closely with the Manager of Digital and Consumer Marketing as well as the Senior Director of Brand and Consumer Marketing to implement our brand and consumer marketing strategy, developing, executing, and reporting on web, email, and ad campaigns, while supporting various other marketing initiatives. This role is instrumental in helping drive fan engagement, ticket sales, merchandise sales, and overall brand awareness for both the Tiger-Cats and Forge FC.

Key Responsibilities

• Build and deploy email campaigns
• Design and update websites and create landing pages
• Manage paid advertising campaigns
• Track and report on email and advertising campaign performance
• Generate leads and drive demand for events and products
• Manage first-party data
• Build segmented audiences
• Build reports and dashboards
• Copywriting
• Other duties and responsibilities as assigned

Preferred Qualifications

• Passion for sports, media, and marketing
• Proficiency using email marketing tools
• Experience with Meta advertising
• Proficiency with content management systems and experience building webpages
• Familiarity with Google Analytics
• Experience with Salesforce Sales Cloud, Salesforce Marketing Cloud Account Engagement, or Braze is an asset
• Knowledge of the Canadian sports landscape, particularly the CFL and Canadian Premier League, is an asset

Qualifications

• Bachelor's degree
• 1-3 years of experience in a marketing or digital marketing role
• Required experience with Adobe Creative Suite, including proficiency in Adobe Illustrator
• Detail-oriented with excellent project management and organizational skills
• Very strong written communication skills
• Strategic thinking and problem-solving skills
• Knowledge of digital marketing fundamentals
• Collaborative and proactive approach
• Ability to work in a fast-paced, deadline-driven environment
• Ability to work an event-based schedule that includes nights, weekends, and extended hours

Compensation

$40,000 to $45,000

Application Process

To be considered for this opportunity, please apply via TeamWork Online and provide a cover letter with your application. Please note we will only contact applicants who are selected for an interview.

Please note: Hamilton Sports Group does not use AI to screen candidates.