Conseiller, Gestion marketing

Marketing

The Campaign Management Analyst will have experience working with marketing databases and building and automating complex direct marketing campaigns that drive the business forward. Working with Leads Management, responsibilities include implementing campaign data requirements developed by internal business partners, developing technical specifications, producing and quality-testing campaign data files, identifying and remediating issues along the campaign workflow, and managing relationships with stakeholders. This is a fast-paced environment that requires the ability to manage several campaign projects simultaneously. It is essential to have strong communication and project management skills. The Senior Analyst will develop a deep understanding of the campaign management tool and the content of the data warehouse. The right candidate must enjoy and excel at problem-solving, troubleshooting, and root cause analysis.

Review and analyze campaign business requirements and produce Technical Implementation Plans

Prepare customer lists with campaign management toolset to meet the requirements of documented technical requirements

Manage project timelines and key deliverable dates

Establish a two-way working relationship with internal partners and proactively communicate project status updates to Campaign Production Manager, Leads Manager, Measurement Analysts and Product & Marketing business partners

Conduct campaign technical audits and review data output to ensure accuracy

Process management

Support the lead generation cycle by monitoring file execution processes and ensure final output meets regulatory requirements, is complete and available for execution by internal systems and external vendors

Ensure campaign requirements have documented business partner approval prior to file development and execution.

Engage in knowledge transfer with other Campaign Analysts to ensure projects are transferable

Contribute to campaign definition documentation and template library to support standardization of customer data extracts

Act as a project leader for small to medium sized projects

Minimum 3 years of campaign or database marketing experience

Working knowledge of customer relationship management, campaign design and development

Solid and proven background in business process improvement

Experience in data analytics, developing and executing direct marketing campaigns, analyzing marketing campaigns and initiatives

High level of proficiency in SAS, SQL, Unica Campaign or equivalent

Can translate business strategies into technical requirements

Solid organizational and time management skills and ability to multi-task

Ability to prioritize, handle multiple tasks, quickly shift between competing and sometimes conflicting priorities in a high pressure, fast-paced environment

Manage expectations and multiple complex projects simultaneously

Salaries for part-time roles will be pro-rated based on number of hours regularly worked. BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

Accommodations are available on request for candidates taking part in all aspects of the selection process. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.