VP Marketing - Full-time

League is a platform technology company powering next-generation healthcare consumer experiences. Building on the proven success among our market-leading customers and partners including Highmark Health, Google, Pager, Manulife, Shoppers Drug Mart, and XO Health - our Health Solutions team is expanding and seeking a Senior Analyst, Health Informatics to help us achieve this next phase of growth.
League is seeking a performance-driven, innovative Vice President of Member Growth Marketing to lead the development and execution of lifecycle marketing strategies that activate, retain, and re-engage our members across all touchpoints. You’ll be expected to test and learn quickly, balance data-driven thinking with compelling storytelling, and build the systems and rigor required to measure, optimize, and scale member engagement across our customers.
You’ll collaborate closely with product, health solutions, content, and commercial teams to drive alignment, execution, and impact. Your team will serve as the connective tissue between behavior science, product opportunities, and scalable growth tactics.
This is an exceptional opportunity for a lifecycle marketing leader passionate about making a measurable difference in people’s health. Lifecycle Growth Strategy: Lead the development of end-to-end lifecycle marketing strategies to increase activation, reduce churn, and maximize MAU across customer segments.
Build and lead a high-performing Member Growth Marketing team. Establish clear priorities, coach for performance, and foster a culture of experimentation, agility, and results.
Collaborate across product, content, engineering, and commercial teams to align strategy and execution.
Design, launch, and optimize high-velocity A/B and multivariate tests across email, push, in-app, and new engagement channels. Establish robust performance metrics and dashboards to monitor campaign performance, user engagement trends, and MAU growth. Share insights and results regularly with executive and customer-facing teams.
Customer Enablement: Support Customer Solutions team with referenceable playbooks, one-pagers, and campaign frameworks that demonstrate how marketing tactics contribute to customer goals.
Marketing Technology & Enablement: Ensure the tools and data infrastructure are in place to support personalized, timely, and scalable engagement campaigns. Partner with product and engineering teams on data quality and activation workflows.
Proven experience leading growth or lifecycle marketing teams, ideally in digital health, SaaS, or consumer tech.
Demonstrated success designing and executing lifecycle marketing programs across multiple channels (email, push, in-app).
Deep understanding of user segmentation, personalization, and marketing automation.
Strong analytical skills with the ability to interpret data, generate insights, and drive decisions.
Strong familiarity with Salesforce Marketing Cloud.
Responsibility and accountability for executing League's policies and procedures within the department/ team
Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations
Compliance with Information Security Policies

US APPLICANTS ONLY: The US-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. CANADA APPLICANTS ONLY: The Canada-specific compensation range below for this full-time position is exclusive of bonus, equity and benefits. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. 203,200 - $248,400 CAD
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status . A recruiter (not a computer) reviews all applications at League.
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