Marketing Manager, Full Time

As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent over 17 years delivering unparalleled rewards and experiences.

Data is not just a tool for us. Reporting to the Account Director, Fuel, we are hiring a Manager, Marketing and Partnerships – Fuel to join our team. As the new Manager, Marketing and Partnerships, you will sit at the intersection of data, marketing strategy, and partnership performance for Shell, one of our key strategic accounts. This role is uniquely positioned to bridge marketing execution and performance analytics ensuring tight alignment between campaign activity and partnership KPIs.

You will lead data-informed campaign planning and execution, guiding targeting, segmentation, and performance optimization while tracking and reporting on key account KPIs. Working closely with the Account Director and cross-functional teams, you will develop creative briefs, deliver structured insights and business cases, and help strengthen engagement and performance across the Shell partnership.

This job posting is for an existing full-time, hybrid role, working three days per week on-site at our Toronto office.

This is a high-visibility role with ownership of how data translates into marketing strategy and partner performance. You will work closely with a globally recognized brand, helping shape campaign direction, performance strategy, and long-term growth. You will contribute insights that inform decisions and influence senior leaders across the partnership.

With space to own initiatives and test ideas, you will expand your capabilities across marketing strategy, data-driven decision-making, and partnerships, positioning yourself for future leadership opportunities.

As our new Manager, Marketing & Partnerships, Fuel, you will:

Develop data-driven marketing strategies. You will leverage insights from performance data, market trends, and audience behaviour to develop high-impact campaign plans that drive core KPIs. Translate data into insights and action. You will monitor campaign execution and performance in real time, proactively identifying risks and optimization opportunities. Monitor performance and drive optimization. You will collaborate with Data Science to track and analyze Shell account KPIs using dashboards, providing regular updates and recommendations. You will act as a key marketing and partnership contact for the Shell account, fostering strong internal and external relationships and managing regular communications. You will collaborate with stakeholders to develop marketing initiatives and influence decisions through clear, data-backed recommendations.

You will contribute to broader account deliverables, including annual account plans, QBRs, and KPI progress decks. You will integrate campaign performance data, forward-looking recommendations, and competitive insights to highlight trends, opportunities, and strategic priorities.

Manage projects. You will manage and maintain marketing and partnership project trackers, as well as meeting agendas and minutes for weekly execution, strategy, and QBR meetings. You will ensure meetings are productive, well-prepared, and consistently focused on data-driven insights and strategic recommendations.

You have 3+ years of experience in marketing strategy, partnerships management, or a combined role; You are a data-first problem solver who can translate complex data into clear narratives that influence decisions and align stakeholders. You bring a balance of strategy, analytics, and creativity, working closely with Data Science teams to guide analysis and translate insights into actionable marketing strategies. You take a consultative approach to building and strengthening partnerships. You hold yourself accountable for delivering results and use data and analysis to guide conversations and strategy.

The project management skills. You can manage multiple complex projects simultaneously, coordinating resources, maintaining communication, and ensuring deliverables stay on track. You identify gaps, think critically about solutions, and take initiative from planning through execution while adapting to shifting priorities.

You are comfortable engaging with senior leaders and stakeholders, facilitating discussions, and navigating complex conversations with professionalism and confidence.

Our approach to compensation supports each person’s unique knowledge, skills, and abilities, and balances it with internal equity to ensure a fair and competitive salary. Base salary is just one part of our total rewards package which also includes health and wellness benefits, employer-matched RRSP savings, a performance-based bonus program, and many more perks including free movies and free grocery delivery.

We are a dynamic and agile organization that works collaboratively to anticipate and meet the business needs of our partners and the lifestyle needs of our members. Continuous Improvement: A virtual interview with a Talent Advisor discussing your interest in the role and the company. The conversation will be recorded using BrightHire, an AI-powered video interview tool. A virtual interview with the Hiring Manager (Account Director, Fuel) to discuss the role, the Shell partnership, and how this position supports marketing strategy and partner performance. A virtual panel interview with cross-functional partners to explore how you approach translating data into marketing strategy, collaborating with stakeholders, and driving campaign performance.

At Scene+, we're committed to diversity, equity, and inclusion. We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.

At this time, we do not use artificial intelligence (AI) tools to screen, assess or select applicants. For video interviews, we may use BrightHire, an AI-powered video interview tool, for recording purposes.

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