PR and Social Media Specialist

Are you passionate about storytelling creating engaging content and building meaningful connections through social media Are you energized by identifying compelling stories growing online communities and helping shape how an organization is seen and experienced online
New Brunswick Community College (NBCC) is seeking a creative and strategic Social Media Specialist to join our Marketing and Communications this exciting role youll help strengthen NBCCs online presence by creating compelling content fostering meaningful engagement and showcasing the impact of our students staff alumni and communities across New Brunswick
This is a Regular employment opportunity located at any of NBCCs campus locations.
Reporting to the Manager Strategic Communications & Creative the Social Media Specialist supports the Marketing and Communications department in helping NBCC pursue its mission vision and commitments.
Lead the development and execution of NBCCs social media strategy ensuring alignment with institutional priorities brand standards enrolment objectives and strategic communications goals.
Create capture curate and publish engaging content across NBCCs official social media channels including written content photography mobile video stories reels contests and emerging content formats. Travel throughout New Brunswick to campuses events and community activities to identify compelling stories and create social-first content.
Manage the social media content calendar coordinating the planning review approval and publishing of content across official social media channels.
Foster engagement through community management and social listening responding to inquiries monitoring conversations escalating issues as appropriate and supporting issues management activities when required.
Analyze performance data audience insights and digital trends to optimize content improve results and inform strategic decision-making.
Serve as the Colleges subject matter expert on social media providing guidance best practices and strategic recommendations to departments and initiatives across NBCC.
Build relationships with students staff alumni and community partners to identify and amplify authentic stories that support NBCCs brand and strategic priorities.
Diploma or Degree in Marketing Communications Public Relations Journalism Digital Media or a related discipline.
Excellent written and oral communication skills.
Technical Skills:
Proficiency with Microsoft Office.
Demonstrated experience creating social media content including photography video and short-form content using mobile devices and content creation tools for multiple audiences and platforms.
Experience using enterprise social media management and scheduling platforms.
Strong understanding of social media platforms analytics audience engagement and content optimization.
Demonstrated track record in prioritizing and time management with the ability to work on multiple projects with tight deadlines and competing priorities.
Candidates must clearly demonstrate how they meet these qualifications in their resume and portfolio.
New Brunswick Community College (NBCC)
With six Campuses across the province New Brunswick Community College (NBCC) transforms lives and communities across New Brunswick and contributes to the social and economic prosperity of our province.
By working at NBCC you can support students in achieving their educational and career aspirations help meet the needs of employers and contribute to stronger communities across New Brunswick.

• NBCC is an equal opportunity employer building a dynamic team that is representative of the communities and industries that we serve.
• For ten years in a row we have been named one of Atlantic Canadas Top Employers because of our commitment to families community service and employee engagement. Become a member of the New Brunswick Public Service Pension Plan.

Opportunities for professional development and training.
NBCC supports the wellbeing of its employees. We provide free access to an Employee and Family Assistance Program (EFAP).
Paid sick and vacation leave.
Tuition Reimbursement Programs (Employee: Tuition Reimbursement Program AND Family: Tuition Reduction Benefit - Spouse and Children).
The New Brunswick Community College (NBCC) is committed to being flexible in its operations and to the wellbeing of its employees. This includes considering reasonable requests for alternative work arrangements when feasible to meet the changing needs of the College and its order to ensure our student needs are met flexible work arrangements cannot extend beyond the New Brunswick border. All interested candidates are invited to submit a detailed application with a resume online by October 7 2026.