Advertising Media Planner
$39.75k - $66.25k per yearwppmedia
About WPP Media
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP Media is seeking an experienced and driven Media Planner to join our team in Toronto, supporting the Jaguar Land Rover (JLR)account. JLR is one of the automotive industry's most recognized and prestigious brands, and this account demands an equally high caliber of media expertise.
This is a high-touch, high-performance account with a low tolerance for inefficiency. The successful candidate will be expected to operate with precision, speed, and strong accountability — functioning as the operational backbone of a lean, high-functioning planning team. This is not an entry-level role; Own the Day-to-Day Planning Engine
- Lead the development and execution of integrated media plans across all channels with minimal oversight
- Ensure all media plans are performance-oriented and directly aligned to JLR's business objectives
- Deliver high-quality planning outputs on tight timelines without compromising accuracy or attention to detail
- Drive Performance and Accountability
- Demonstrate strong command of lower-funnel strategies and lead generation tactics within the automotive category
- Continuously optimize media plans based on data-driven insights and performance signals
- Effectively manage up and down within the team structure: leverage the Planning Assistant for executional support while escalating critical decisions to the Planning Director as appropriate
- Keep the planning team aligned, organized, and consistently moving forward
- Serve as a force multiplier for the team — reducing friction and increasing overall efficiency
Surface risks early and arrive with proposed solutions, not solely with problems
1-2+ years of media planning experience within an agency environment
- Demonstrated proficiency across paid media channels including Paid Search, Programmatic Display, Paid Social, Online Video, and Out-of-Home
- Strong analytical capability with the ability to translate performance data into clear, strategic recommendations
- Hands-on experience with industry-standard planning and buying platforms, including but not limited to DV360, The Trade Desk, SA360, Prisma, and/or MediaOcean
- Strong written and verbal communication skills with experience presenting to clients or senior stakeholders
Experience working on automotive or similarly complex, performance-driven accounts
Familiarity with lower-funnel and lead generation media strategies
Media plans are delivered on time, on brief, and with minimal rounds of revision
- The Planning Director is freed from day-to-day executional detail and able to focus on strategy and senior client leadership
- Performance data is actively monitored and used to drive continuous plan optimization
- The client experiences a seamless, confident, and highly responsive planning function
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at Leave.39,750 - $66,250 CAD
Vacancy posted 1 day ago
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