Responsable Relations Publiques & Social Media

We believe every student should have the opportunity to actively participate in university life, and to find connection and community while discovering new ways of thinking and being in the world. We provide resources, support and engagement opportunities that are inclusive and accessible, making sure every student can build experiences that set them up for a lifetime of success.

Student Experience supports Student Life, and its units, to ensure that staff have the necessary tools and resources to effectively deliver programs, services, and resources. Student Life portfolios include, Student Life Programs & Services, Health & Wellness, and the Centre for International Experience. Student Experience also provides institutional support and leadership on large-scale assessment and projects that enrich the student experience. Units directly within Student Experience include, the Office of the CAO; Student Life Communications; Student Crisis Response, Progress, & Support; Assessment & Analysis; Innovation Hub; Reporting to the Manager, Social Media and Multimedia, the Social Media Officer is responsible for supporting the social media presence for Student Life.

The Social Media Officer identifies and posts relevant content; ensures that social media content reflects Student Life’s mission and identity; drives increased use of social media among key constituencies; responds to student inquiries and helps to achieve communications and marketing objectives. The incumbent monitors and tracks social media usage trends and reports on the effectiveness of engagement on these channels.
Coordinating tasks for projects and other strategic initiatives with stakeholders
Advising on best practices and strategies to maximize digital communication initiatives
Producing promotional and outreach materials
Writing and editing digital communications
Drafting and editing content for print and/or online communications channels
Analyzing and recommending options for the development of visual expression/layout of digital assets
Advising on social media trends and platforms to enhance digital communication strategies
Researching and evaluating emerging social media platforms and partnerships

Bachelor's Degree in a program related to digital communication, or an acceptable equivalent combination of education and experience.
Minimum four (4) years’ recent related experience in social media preferably within a university or public sector environment and in a creative team environment.
Experience with writing and editing for digital communications preferably within a higher education environment.
Experience with gathering relevant information for social media purposes, measurement, and client service.
Proven track record of recommending ideas and implementing communications plans for both internal and external audiences.
Demonstrated experience and impact in using images and video for social media.
Must have experience successfully managing and executing a variety of social media assignments from conceptual stages through delivery and follow-up evaluation.
Must have up-to-date understanding of online and social media, as well as background in all media that support social media.
Proven experience creating social media content, including video content.
Must have strong written communications skills.
Ability to balance creativity with accuracy while juggling multiple assignments to meet tight deadlines using good content judgement.
advanced skills in Microsoft Office products including Excel, Word, PowerPoint and social media management tools (such as HootSuite, Sprout Social, Radian6).
A keen interest in online communications and social media trends and technologies.
Must have enthusiasm for digital communications and the ability to effectively steward the University’s positioning and brand through its digital channels.
Highly creative.

Assets (Nonessential):

Knowledge of media relations and journalism.
Experience with video, photography and design.

Schedule: Full-Time
Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Communication/Media/Public Relations
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.