Advertising Media Planner

About WPP Media

With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
As a Media Planner, you will support the development and execution of integrated media plans across assigned film titles. You will play a key role in campaign planning, data analysis, and execution, while collaborating with internal teams and external partners to deliver accurate, insight-driven media strategies. The Media Planner provides support to senior team members, contributes to overall client service requirements, and assists in the development, execution, and maintenance of media plans.
Support the development and execution of holistic media plans aligned with client strategy
Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party, syndicated, and platform data to inform audience insights and recommendations
Assist in campaign planning activities across all assigned titles
Create, maintain, and update media plan documents, ensuring accuracy across formulas, data, and links
Conduct quality assurance checks across digital and OOH plans, including validation of “weeklies”
Prepare client-ready materials, including plan updates and supporting documentation
Identify and communicate implications of plan changes to senior stakeholders
Apply knowledge of media fundamentals including SOV, Reach, Frequency, and CPM
Build and maintain relationships with media vendors and partners to support planning initiatives
Support client communications across email and phone as required
Stay current on media trends and proactively share insights with internal teams
Support the onboarding and training of Assistant Planners
Strong analytical skills with the ability to interpret data and generate actionable insights
High attention to detail, particularly in managing data and planning documents
Foundational understanding of media planning concepts and metrics
Proficiency in Microsoft Excel and media planning tools
1–3 years of experience in media planning, buying, or a related field
~ Post-secondary degree in Advertising, Marketing, Communications, or a related discipline is an asset

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.39,750 - $66,250 CAD