Social Media Manager and Marketing

Plan and execute social media marketing strategies, including briefing-in requirements

for content for Instagram, Twitter, TikTok, Facebook, YouTube, and emerging platforms,

in support of business objectives, audience growth, and fan engagement.

● Work with the Creative team to develop and manage social media content to ensure the

delivery of high-quality, engaging material that increases exposure and builds a strong

network across all media platforms.

● Develop and manage both long- and short-term content plans and scheduling strategies

for social media.

• Collaborate daily with all CPL league teams and affiliated clubs.
• Attend and cover matches and marquee league events, including evenings and

weekends.

● Monitor social media trends and report on key performance indicators (KPIs) across all

league-owned platforms to support data-driven decision-making.

● Generate reports for sponsored digital content, marketing, communications, social

media, and paid campaigns.

● Stay current with social media best practices, technologies, and trends to maintain a

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Strong familiarity and proven track record in managing all major social media platforms,

including Instagram, TikTok, Facebook, YouTube, and X (formerly Twitter), with a deep

Proficient in creating engaging, on-brand social content (both copy and visuals), with

strong writing, storytelling, and editorial skills.

● Experienced in real-time social media execution during live events, with the ability to

react quickly and creatively under pressure.

● coordinating collaborations, and tracking performance to drive brand awareness and

Proficient in tools such as Meta Business Suite, Twitter Analytics, and Sprout Social, with

a strong ability to analyze performance data, make insights-driven decisions, and adjust

Experienced in community engagement—fostering dialogue, responding appropriately

to comments/messages, monitoring sentiment, and identifying key fan concerns or hot

Basic to intermediate skills in graphic design and video editing using tools such as Canva,

Adobe Photoshop, and CapCut.

● Clear and confident communicator with exceptional writing skills and a strong

understanding of English grammar.

• managing workflows and deadlines across multiple projects.
• Inclusive and socially aware, with a commitment to building a respectful and diverse

digital community.

3-5 years relevant work experience