Foodservice Marketing Manager

Job Responsibility: : We're a naan traditional company…FGF Brands is searching for an experienced Foodservice Marketing Manager to join our dynamic Foodservice Marketing team! We are looking for a team member with a strong understanding of Foodservice distribution and a passion for brand-building to lead the development and delivery of channel- and customer-specific strategies for our organization.

What FGF Offers:

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• RRSP matching program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

• Research and identify foodservice publications and media channels for media buys to support brand campaigns.
• Plan and execute media buys including budget allocation and optimization.
• Collaborate with Foodservice Content Manager to ensure campaigns are on-brand, compelling, and tailored to platform specifications.
• Track, analyze, and report on campaign performance using KPIs and continually optimize based on insights.
• Plan and execute internal social media calendar and paid media efforts (LinkedIn, Instagram etc.)
• Support and execute foodservice Canadian and US distributor (Sysco, US Foods, GFS etc.) marketing programs.
• Own the eCommerce operator experience across various distributor websites including conducting regular audits and managing new launches.
• Monitor e-commerce best practices to uncover opportunities for improvement and work with relevant stakeholders to implement changes.
• Tradeshow and event management including managing all tradeshow support buys and marketing materials.
• Strong understanding of competitor landscape including owing competitor research and tracking
• Collaborate with marketing and sales counterparts to build consumer centric programs that connect customer objectives with brand objectives.
• Key contributor to our overall Foodservice Marketing goals, representing the voice of the Foodservice customer and responsible for the development of tactics to ensure goal achievement.
• Keep up-to-date on industry trends, dynamics, and insights
• Establish, build, and maintain strong cross-functional, internal, and external relationships.

Required Skills and Experience

• 5-7 years of experience in Marketing Management / Brand Development (including own brand or private label) in the Foodservice industry, ideally with a food manufacturer
• A keen understanding and experience with Canadian and US distributor channels is critical (Sysco, US Foods, GFS, etc.)
• Previous experience in leading media buys, execution strategies and budget tracking
• Proven ability to work collaboratively and cross-functionally to execute Foodservice brand strategy in alignment with overall global brand positioning - ensuring consistency of brand voice, tailored to the foodservice channel
• Ability to support the translation of the brand plan into an actionable tactics and to manage and be accountable for the execution of the brand plan to deliver the results committed to
• Experience with digital and traditional communication channels and maximizing return on dollars invested within the Food Service channels
• Experience with distributor e-commerce sites and data enrichment through third-party websites is a strong asset, but not required
• Experience using the Adobe Creative Suite a strong asset, but not required
• Occasional travel required to both Canada and the US markets (<15%)

What is the recipe for a great career at FGF? Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.

In compliance with Ontario's Bill 190, we confirm that this posting represents a current existing vacancy within our organization.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time. GenHO #LI-CV1 #LI-ONSITE