Chargé(e) analyses marketing (H/F)
Staples Canada
Some of what you will do Staples is looking for an Email Marketing & Lifecycle Specialist (B2B) to join our Marketing team and support growth across our Business to Business (B2B) customer base, including small and medium sized businesses and enterprise customers.
In this role, you will execute and optimize automated, lifecycle driven email programs designed to engage business customers at key moments across their journey — from acquisition and onboarding to engagement, retention, and reactivation. You’ll work end to end across planning, briefing, creative review, deployment, and performance analysis, ensuring communications are relevant, timely, and aligned to B2B customer needs.
You’ll collaborate closely with Marketing, Analytics and Agency partners to deliver email programs that drive business customer engagement, revenue, and long term loyalty.
Execute and manage automated and lifecycle email programs across multiple stages of the customer journey, such as onboarding, repeat purchase, category expansion, retention, and churn prevention
Support campaign planning, briefing, creative review, and deployment of email initiatives
Analyze performance metrics and campaign results to identify insights and optimization opportunities
Lead testing initiatives (subject lines, creative, messaging, cadence, segmentation) to improve engagement and performance
Monitor key email KPIs and make data driven recommendations.
Collaborate cross functionally with Marketing, Analytics, Technology, and Agency partners
Stay current on B2B email marketing, lifecycle marketing trends, and emerging opportunities
2–5 years of experience in email marketing, lifecycle marketing, CRM, or B2B marketing
- Hands on experience executing email campaigns and/or automated customer journeys
- Strong analytical skills with the ability to interpret performance data and translate insights into action
- Experience working with email service providers or marketing automation platforms (e.g., Post secondary education in Marketing, Business, or a related discipline
Health and Dental benefits
Performance bonuses
Please note, artificial intelligence may be used in certain stages to screen, assess, or select applicants, however, a human reviewer makes all final decisions. At Staples Canada we are dynamic, inspiring partners to our customers and the communities in which we live. We are building an inclusive and diverse team
We welcome, value and thrive on perspectives and contributions from backgrounds that vary by race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion or physical ability. If you have a disability or special need that requires accommodation, please let us know.
$50k - $60k per year
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