Senior Media Buyer, Broadcast
GroupM Investment
Senior Media Buyer
A Leading WPP Media Brand Mindshare delivers Good Growth for its clients. As Growth Architects," we drive growth that benefits all stakeholders better for people, planet, and business by using media with intention. Mindshare is looking for a Senior Media Buyer, Media Investment with a passion for marketing and a strong understanding of the media landscape. This role is in the Investment Team and works closely with media vendors to bring our media plans to life. Working in conjunction with our Media Planners, this function is responsible for the negotiating and purchasing of media real estate - an integral part of capturing our client's vision to reach an intended audience - and delivering the best outcomes for the company and our clients.
The Senior Media Buyer provides counsel to the Media Planners and client teams regarding marketplace rates and conditions, drives the buying and negotiating process for assigned clients and ensures a high quality of execution.
This is a 360 media investment role which means the job requires developing, executing and reconciling both digital and broadcast go-to-market recommendations. If you don't have a background in both, you must be open to being trained on digital or broadcast buying to augment your buying skills.
Provide/oversee go to market insight, select vendors/sites and provide rationales on these sites, acting as a connection point for vendors/partners
Partner with the Manager in development of communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
Liaise with the planning team to deliver the digital portion of the overall strategy - Provide Digital market research/insight and POVs
Provide and obtain information and intelligence from Mindshare and GroupM Trading leadership to be presented to planning team and clients when appropriate
College diploma or Bachelor's Degree, preferably in advertising, marketing, business administration or communications, or equivalent experience
- 1-2 years of relevant media experience, digital strategy/buying or planning preferred
- Advanced knowledge of Microsoft Office Suite (Excel, Word, and PowerPoint)
- Proficiency with media tools (i.e. Comfortable working with budgets and numbers - must love data
- proven ability to prioritize and organize workload, and operate under tight deadlines while managing multiple projects
- Strong leadership, customer service and communications skills
- Comfortable with ambiguity - flexible and adaptable with a willingness to learn and assist wherever needed
Exposure to a global network of resources and career opportunities
Great social environment where we work hard and play hard
Corporate social responsibility, actively participating to create a better community
Extensive learning, training and development opportunities
Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. That's why we've adopted a hybrid approach, with teams in the office around four days a week. WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at Leave.
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