Media Planner

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Role Summary & Impact

As a Media Planner , you will support the development and execution of integrated media plans across assigned film titles. You will play a key role in campaign planning, data analysis, and execution while collaborating with internal teams and external partners to deliver accurate, insight-driven media strategies. This role offers the opportunity to grow within a fast-paced agency environment and contribute directly to client success.

The Media Planner provides support to senior team members, contributes to overall client service requirements, and assists in the development, execution, and maintenance of media plans that drive business results for our clients.

Key Responsibilities

Campaign Planning & Execution

• Support the development and execution of holistic media plans aligned with client objectives and campaign strategy.
• Collaborate with Research Leads, Planning Managers, and senior stakeholders to analyze first-party, syndicated, platform, and marketplace data to inform audience insights and strategic recommendations.
• Assist in campaign planning activities across all assigned film titles and media channels.
• Create, maintain, and update media planning documents, ensuring accuracy across formulas, data, and links.
• Conduct quality assurance checks across digital media plans, including validation of weekly reporting and plan updates.
• Prepare client-ready materials, media plan updates, and supporting documentation.
• Assist in the development of strategic POVs, insights, and planning recommendations.
• Apply foundational media planning concepts and metrics, including Share of Voice (SOV), Reach, Frequency, CPM, and media math.

Data Analysis & Insights

• Analyze audience, consumer, and campaign performance data to support media recommendations.
• Interpret findings from research tools and syndicated sources to develop actionable insights.
• Identify implications of plan changes and communicate recommendations to senior stakeholders.
• Monitor industry trends, competitive activity, and emerging media opportunities, sharing relevant insights with internal teams and clients.

Client Service & Communication

• Capture detailed notes during internal and client meetings and distribute key actions and takeaways in a timely manner.
• Support client communications through email, phone, and meeting follow-ups as required.
• Develop and maintain strong relationships with media vendors and partners to support planning initiatives.
• Partner with cross-functional teams to resolve campaign issues, support trafficking processes, and assist with billing and invoice reconciliation.
• Contribute to a collaborative team environment focused on delivering exceptional client service.

Team Support

• Support the onboarding and training of Assistant Planners.
• Collaborate with colleagues across planning, investment, analytics, and client teams.
• Contribute to knowledge sharing and best practices within the broader planning team.

Your Skills & Behaviour

• Strong analytical skills with the ability to interpret data and generate actionable insights.
• High attention to detail, particularly in managing data, reporting, and planning documentation.
• Strong organizational and project management skills with the ability to balance multiple priorities.
• Excellent verbal and written communication skills.
• Collaborative team player with strong interpersonal skills.
• Ability to work effectively in a fast-paced environment and meet tight deadlines.
• Foundational understanding of media planning concepts, tools, and performance metrics.
• Proficiency in Microsoft Excel and media planning platforms.
• Proactive mindset with a willingness to learn, grow, and take ownership of work.
• Ability to identify challenges, recommend solutions, and move projects forward independently.

Your Education & Experience

• 1–3 years of experience in media planning, media buying, advertising, marketing, or a related field.
• Experience working with media planning tools, research platforms, and campaign reporting is considered an asset.
• Post-secondary degree in Advertising, Marketing, Communications, Business, or a related discipline is preferred.
• Passion for media, entertainment, consumer behavior, and advertising trends.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at  View email address on job-boards.greenhouse.io or call View phone number on job-boards.greenhouse.io and let us know the nature of your request and your contact information.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$39,750 - $66,250 CAD

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