Digital Marketing Specialist (Full-Time)

Are you an experienced digital marketing professional who is driven by the success of strategic marketing campaigns Do you take pride in bringing up-to-date marketing initiatives to life Do you enjoy providing Peace of Mind to your client group Are you looking to be part of a growing team and company
The Universal Group recognized as oneof Canadas Best Managed companies in 2025 has an exciting opportunity in our Marketing team. As a Digital Marketing Specialist you will mange and optimize digital marketing efforts including overseeing our four company websites and our pay per click (PPC) campaigns. You will be responsible for monitoring analytics improving our user engagement and executing strategies to maximize return on investment (ROI). The Digital Marketing Specialist will need to be highly analytical creative and possess exceptional time management skills to manage multiple projects simultaneously.

Company Website Management and Reporting:
Manage update and optimize content for company websites to ensure brand consistency and strong Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) performance.
Monitor analyze and report on website and campaign performance using tools such as Google Analytics SEMrush and other analytics platforms
Maintain documentation and reporting dashboards to track KPIs ROI and overall digital performance.

PPC Campaign Execution:
~ Plan execute and optimize PPC campaigns across multiple platforms such as Google Ads Bing Ads and social media platforms to maximize lead generation and conversions.

Collaboration and Strategic Planning:
Develop and implement strategies to improve website traffic engagement and conversion rates.
Collaborate with the Marketing Manager to align digital marketing initiatives with overall business goals and campaigns.
Coordinate with internal teams and external vendors as needed for website updates creative assets strategy execution and ad management.

Stay up-to-date with the latest trends in digital marketing SEO AEO PPC and analytics to recommend tactics and tools to maximize the success of the organizations marketing initiatives.

Extended Medical Vision and Dental benefits.
Paid vacation.
Bachelors degree in Marketing Communications Business or a related field is highly preferred.

• 3 years of experience in digital marketing including website management and PPC campaigns.
• Proficiency with Google Analytics Google Ads and social media advertising.
• Strong understanding of SEO AEO SEM and digital marketing best practices.
• Experience with CMS platforms specifically WordPress is essential.
• Bilingual in English and French is a strong asset but not required.
• Previous web development experience (HTML CSS JSCON) is considered an asset
• Experience with marketing automation tools and building API integrations is considered an asset.
• Outstanding time management skills with an ability to manage multiple projects and deadlines in a fast-paced environment.
• An ability to maintain an up-to-date knowledge of digital marketing trends.
• This will be a hybrid position that will offer flexibility of work from home days with some required in-office days

Standard working hours Monday to Friday - full time.

The safety of our team members and the public drives us daily.

The Universal Group is an industry leader in traffic control services traffic management planning traffic equipment supply landscaping temporary labour and occupational health and safety training. We are a one-stop shop as our full suite of services ensures that we can manage projects from conception to completion.

Our Commitment to Diversity

The Universal Group is an equal-opportunity employer committed to diversity and inclusion in the workplace.

We prohibit discrimination and harassment of any kind based on race colour sex religion sexual orientation national origin disability genetic information pregnancy or any other protected characteristic.

Senior IC