Digital Marketing Strategist - Advertising

Are you an analytically minded, detail-oriented, customer-focused, and conversion-obsessed Digital Marketer with a “must-win” attitude, responsible for delivering world-class advertising campaigns that maximize traffic, consisting of conversion-optimized audiences, to owned publications and branded websites. As a Digital Marketing Specialist, you should have a strong affinity for data and a desire to thoroughly understand the insights it provides. This role requires a self-starter who will consistently utilize data to expand the advertising possibilities for GoodMorning.com. The Digital Marketing Specialist will be responsible for writing engaging copy and leading the development of advertising campaigns aimed at driving traffic to GoodMorning.com’s websites and digital publications. You will play a key role in differentiating our brands and managing advertising campaigns with both quality and efficiency.
Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.
Competitive compensation, vacation, profit share, and equity package
100% employer-paid extended benefits - health and dental
Employee Assistance Program
Design, build, monitor, and optimize advertising campaigns on ad platforms like Google and Facebook
Create immaculate, high-converting advertising copy that is free from mistakes
Collaborate with graphic designers to continually optimize all digital video and image assets
Monitor accounts to ensure their campaigns, ad sets, and individual advertisements consistently deliver target click volumes at a target CAC
Collaborating with colleagues to build and deploy assets that expand digital conversion catchment
Build and maintain books of best practice for paid acquisition tactics and channels
Keep pace with new developments in digital marketing
Bachelor’s degree in Business, Marketing, Mathematics, Engineering, Computer Science or other related field.
2+ years working in a Digital Marketing/Advertising team (preferred).
Experience operating with digital advertising budgets of at least $10,000 per day is an asset
Exceptionally strong written and verbal communication skills (English required; French is an asset)
Strong critical thinking and reporting skills, with the ability to analyze data to identify trends or areas of opportunity.
Detailed and task-oriented, strong organizational skills, and able to juggle multiple projects and priorities.
Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work.
Data Analysis & Reporting - Ability to interpret campaign metrics (CTR, CAC, ROAS, LTV, etc.) Competency with tools like Google Analytics, Excel/Sheets, or BI dashboards.
Digital Campaign Management - Familiarity with building and optimizing campaigns on platforms like Google Ads, Facebook Business Manager, or even email/CRM systems.
Copywriting for Performance - Crafting concise, persuasive ad copy that drives clicks and conversions
Well-versed in custom audience, lookalike, dynamic product, carousel, and collection ads creation
Demonstrable track record of working with Creative and/or eCommerce teams to develop digital advertising assets that work