Territory Sales Manager, Grocery

Our customers are using Halter to break free from the time-intensive constraints of conventional practices. No quad bikes, no dogs, no fences. Our customers are revolutionizing grazing with Halter. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. As the leading provider of virtual fencing technology, Halter is on a mission to enable 50% of the world’s landmass to be more productive and sustainable. This role is paramount for our growth aspirations and will enable us to continue making an impact on ranches across the Alberta region in Canada.
As a Territory Manager at Halter, you will play a critical role in driving new business growth and ensuring customer success within your designated territory. You will be responsible for executing sales strategies, building strong customer relationships, and meeting ambitious growth targets, all while acting as Halter’s on-the-ground representative. This role requires a proactive and hands-on approach, with a focus on both expansion and long-term customer satisfaction. In this role, you will prioritize daily efforts that optimize performance and drive value for your customers. Working closely with cross-functional teams, including Product, Support, and Customer Onboarding, you’ll share field insights to ensure Halter’s technology continues to meet the needs of Canadian ranchers.
Your day-to-day could include being on horseback, helping customers gather their cattle, on a side-by-side traversing their pastures, talking about how Halter could benefit their pastures, or attending industry events like CattleCon or your local Livestock Association meetups.
Frequent travel is required as apart of this role.

Prospecting New Business: You’re driving up driveways, attending local cattle auctions, meeting with your local Livestock, Cattleman's, Stockman's associations, building your new business pipeline through outbound lead generation efforts. You’re fielding inbound leads in a timely manner, prioritizing administrative tasks with your in-field activities.
In-Field Sales: You don’t mind getting your hands and boots dirty. Halter is best discussed over a coffee at a kitchen table, in the horse saddle, or on a side-by-side in a pasture. You’re out on the ranch helping potential customers before diving into the value of Halter. You’re dropping off coffee during calving season. You value the magic moments that make all the difference to our customers.
Expanding Existing Opportunities: You’re always looking for new opportunities, and that includes expanding your existing customers with Halter. Hitting Sales Targets: High-growth sales targets don’t scare you; You’re an expert pipeline manager and don’t second-guess unqualifying a lead. Customer Account Management: Building relationships is more than just making the sale to you. After the sale, you aim to maintain close relationships with your customers to ensure their ongoing satisfaction, provide support, and address any challenges they face with Halter’s products. You’ll also ensure a smooth handoff from sales to customer onboarding and deployment of Halter, helping customers get the most value from Halter’s solutions.
Owning an entire territory means giving treatment to every corner and leaving no stone unturned. You value being the face of your territory, meeting with high-level stakeholders from various local, state, and federal agencies to build lasting relationships with regional agricultural groups.
Customer Onboarding: Your high level of ownership doesn’t stop after the sale. You dive in to make sure your customers have the very best onboarding experience possible. You actively own the end-to-end customer experience during onboarding and deployment of Halter’s product, ensuring a smooth transition from sales to implementation even when you’ve handed off the customer to different teams across Halter.
Field Learnings & Feedback: Serving as the primary point of contact for gathering customer feedback in your territory, you work tirelessly to advocate for what your customers need.
Collaborating with Support Teams: You’re a natural collaborator, seeking out partners across Halter to resolve any issues your customers encounter, and quickly. You escalate problems as needed and ensure that customers in your territory feel fully supported.
Attending Industry Events: You leverage opportunities at relevant industry and Halter events to generate leads and deepen relationships with existing customers. You’ll participate in demonstrations and network to expand Halter’s influence in the market.
Contributing to the Canadian Sales Strategy: You strongly believe that a team can only be stronger when they work together. You strive to work with the broader team to optimize and evolve the sales process, ensuring it fits the Canadian market. As we scale, your input will help drive greater efficiencies.

You’re well-prepared and skilled at communicating with customers and internal teams alike. This experience allows you to connect meaningfully with customers about what matters most.
Sales & Customer Success Expertise: You have a strong history of creating new business opportunities, negotiating a value-based sales conversation, and have a background in building lasting customer relationships. You build relationships versus transactional sales, aiming for the long-term success stories and can expand existing relationships through upsell opportunities.
Experience managing a large territory with a balanced focus on sales and customer success, ideally within agriculture or technology.
Willingness to Travel: Frequent travel within your territory to engage with customers and prospects.

Bonus things you could bring along to the role
Familiarity with precision agriculture or virtual fencing technologies.
Background in customer-facing roles within agriculture technology.
Background in selling software (SaaS) solutions in a B2B environment.

Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.

• 16 weeks of paid parental leave for primary and 8 weeks for secondary caregivers plus many other parental benefits that support you and your family.
• Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. We’d love to chat to see if you’ll be an epic fit!

Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.
You'll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.
You'll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our $1,000 personal growth fund.
As one team member put it: "Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!"