Territory Sales Manager, Grocery

Role Summary

Olli Brands Inc. (OBi) is redefining what cannabis products can be. Known for its premium edibles, the company brings together meticulous manufacturing, precise dosing, and bold, flavour forward design to create products that feel intentional, elevated, and genuinely enjoyable. Built at the intersection of craft, compliance, and culture, OBi breaks away from the ordinary to deliver products that enrich the consumer experience while meeting the highest standards of quality and regulatory excellence

The Territory Sales Manager owns the commercial success of an assigned territory by driving distribution, retail execution, customer relationships, and sales growth. Working closely with licensed retailers and internal cross-functional teams, identify opportunities, execute strategic account plans, and ensure Olli Brands is constantly represented as a preferred supplier throughout Ontario.

Key Responsibilities

Territory & Account Management
Become the trusted business partner retailers rely on to grow both their business and ours
Plan daily, weekly, and quarterly activities to meet distribution, visibility, and sales objectives
Strengthen and expand relationships with existing retail partners to grow volume and distribution
Manage assigned budget responsibly and accurately

Sales Execution
Conduct sales calls and store visits following structured selling approaches.
Present brand stories and product knowledge through staff trainings and in-store demonstrations and events.
Support merchandising initiatives including display setup, placement optimization, and promotional execution
Identify opportunities to expand assortment and distribution across key accounts

Market Insights & Collaboration
Monitor competitor activity and share insights with the internal team
Work alongside brand, marketing, and leadership teams to activate programming and support launches
Provide feedback from retailers to help improve programs, offerings, and market strategies

What You’ll Bring
Bachelor’s degree preferred
Minimum 3 years of sales experience in cannabis, CPG, beverage alcohol, or other fast-paced industries
Exceptional communication, presentation, and relationship building skills
Excellent planning, organization, and time-management abilities
Effective negotiator with strong influencing skills
Understanding of cannabis products, consumer trends, and regulations (or willingness to learn quickly)
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook)
Strong business acumen with ability to interpret sales data, identify trends, and develop action plans

Performance & Accountability
Report to the Sales Director
Provide weekly updates on sales performance, account activity, opportunities, and risks
Maintain accurate and up-to-date records, including customer interactions, pipeline status, and action items
Track progress against sales targets, KPIs, and individual objectives
Ensure all customer meetings, follow-ups, and action items are documented and completed on time
Attend and actively contribute to weekly sales meetings and on-on-one performance reviews
Maintain a structured weekly account plan with clearly defined priorities and follow-up actions

Benefits
Competitive salary
Performance bonuses
Car allowance & mileage
Professional development opportunities

Travel
Travel through Ontario (approximately 70 – 80% of the time)
Must have reliable car for transportation
Must have valid a driver’s license
Occasional overnight travel

Additional Requirements
Ability to lift and transport up to 50 lbs as needed (e.g., point-of-sale materials)
Comfortable with physically active days — walking, bending, merchandising
Must hold a valid driver’s licence and have access to reliable transportation