I need a content marketing strategist

Part of a global affiliate marketing team, our missions is to drive traffic and generate leads for our clients. We’ve built a team of talented marketing and technology experts who thrive in our evolving industry and are driven to be the best in market.

The Content Strategist is responsible for defining and executing content strategies across a portfolio of client websites. Through research, analysis, and cross-team collaboration, this role ensures content initiatives align with commercial goals, drive traffic, and engage target audiences.

As a key member of resulta’s content team, the Content Strategist will oversee a talented group of Content Coordinators, Creators, Specialists, and Copywriters, ensuring high-quality, timely content production while continuously optimizing workflows and leveraging AI to improve efficiency. They will collaborate closely with SEO, Digital Marketing, Product, Design, Business Intelligence, and Conversion teams to translate strategy into actionable campaigns that deliver measurable results.

The ideal candidate is an analytical, creative, and strategic thinker with exceptional editorial judgment, a strong sense of accountability, and the ability to manage multiple priorities in a fast-paced environment. They are intellectually curious, proactive, and passionate about content’s role in achieving business objectives, with a focus on continuous learning in a rapidly evolving industry.

Develop and present the content strategy recommendations for the assigned portfolio to the Senior Content Marketing Manager for final approval, ensuring alignment with franchise and organizational objectives;

Disseminate content strategy into key components, initiatives, campaigns, and action items based on competitive research and analysis in assigned area of expertise;

Content Operations

Oversee and direct the content team working within their portfolio including: Content Coordinators, Content Creators, Content Specialists, and Copy Writers to ensure velocity and quality of work;

Manage the creation and production of creative content and sponsorship materials by creating, assigning, and evaluating progress on tickets and tasks for the content team members while ensuring proper work flow and quality;

Continuously optimize content operations and workflows by identifying opportunities to streamline processes, implement automation, and leverage AI tools to enhance efficiency and team productivity;

Lead the adoption and governance of AI tools across your portfolio’s content operations, leveraging automation and AI-assisted workflows to enhance efficiency and scalability while maintaining editorial standards;

Leverage and collaborate with multi-departmental resources and external vendors to guide and oversee execution of content production ensuring productions deadlines are met;

Work with Commercial and SEO team leads to ensure Content is in lock-step with the business objectives;

Data-Driven Decisions & Reporting

Continuously assess conversion efficacy, research, identify opportunities for improvement, provide recommendations to fill content gaps and develop strategies for improvements that will drive increased traffic to client website properties;

Utilize business intelligence tools, such as Google Analytics, Google Search Console, and SEMrush to generate insights;

Partner with internal teams, agencies and vendors to help translate content data into actionable reports that lead to optimization;

Undergraduate degree in journalism or communications, marketing, advertising, public relations, media studies, business and/or related fields;

• 3-5+ years of experience in managing content for brands of publishers;
• Strong editorial judgment, writing skills and exceptional attention to detail;
• Excellent business acumen with the ability to understand how content impacts the business’ goals;
• Creative mindset, intellectually curious and interested in illuminating strategy in accessible, clever ways;
• Excellent project management and organizational skills;
• Knowledge of and experience in affiliate marketing;

Full medical benefits from day 1 for you and your family– including 100% employer-paid coverage for top-tier Health and Dental Benefits

• ##Generous maternity leave top-up program
• ##Start at 3 weeks annual vacation time, with extra vacation time accrued annually and more time off gifted at milestone workaversary
• ##Enhanced flexible work hours, flexible sick days, and an annual fitness allowance
• ##Hybrid working model – join us in office three days a week!
• ##Enjoy our beautiful waterfront view with an in-office gym; office bar and café where you’ll find complimentary drinks and a stocked pantry; At resulta, challenges fuel our high-achievers to be the best in market. Within our supportive community of managers and coworkers, you’re encouraged to embrace your authentic self while working toward common goals as a cohesive team.

By prioritizing continuous learning and personal growth, we enable our people to realize their full potential and maintain a competitive edge.

Through our people-centric policies, we strive to help you strike a healthy balance between professional aspirations and personal well-being.

Beyond our desks, we’re dedicated to leaving a positive imprint and empowering you to make meaningful contributions to the team and your broader community.

We know we will be celebrated as an integral part of our team no matter our identity, experiences or backgrounds!

We use AI tools, including resume summarization software within our recruitment platform (Teamtailor), to help screen and assess applications.