Senior Copywriter

Job Responsibility: Senior Copywriter Halifax, Nova Scotia Hybrid (2 days a week in office ) We have partnered with a Canadian-based marketing agency that is part of an independent Network of Agencies strategically located across the world to provide global reach and capabilities. They are looking for a Senior Copywriter who can actively develop concepts while upholding the consistency of the brand voice and tone with a particular focus on conversion lead copy. The ideal candidate will be passionate about their craft—a strategic thinker with a thorough understanding of content and digital marketing best practices—and be committed to learning and growth. The successful candidate will report to the Creative Manager and work with design and marketing teams assigned to the client's brand to deliver creative solutions to business problems. Responsibilities

• Take ownership of projects and be responsible for the delivery of all assigned copy tasks.
• Handle a full range of concurrent projects across various brands, deadlines and teams.
• Analyze all briefs – deliver concepts and copy that meet the communication objective on a business level and brand promise on a creative level.
• Collaborate cross-functionally with internal teams and external partners to deliver compelling brand storytelling that meets client needs.
• Uphold brand standards, including consistent voice and tone across multiple content platforms.
• Develop messaging for static and video digital ad creative (including scripting for audio and video).
• Develop a brand voice and tone for emerging brands.
• Mentor junior writers and participate in knowledge-sharing activities.
• Conceptualize and write copy for 360 campaigns, lifecycle marketing campaigns, and conversion-focused content.

Qualifications

• Has 8 or more years of professional writing experience.
• Has worked in an agency setting, design studio or similar role/environment.
• Possesses a strong sense of urgency and ability to succeed in a fast-paced, deadline-driven creative environment.
• A versatile portfolio of writing tailored to different industries and content platforms.
• University degree or college diploma in English, Journalism, Communications or a related field.
• An interest in sports in general is a strong asset.
• Excellent English communication skills with the ability to clearly communicate ideas, concepts and challenges.
• Commitment to professional development and motivation to adapt skills to keep up with emerging industry trends.
• Strong copywriting skills with a demonstrated ability to convert audiences.
• An in-depth understanding of the current competitive marketplace and industry trends and the capacity to use this knowledge to develop strong creative solutions.
• Attention to detail that includes a critical eye for editing, proofing and quality writing that upholds brand standards.
• Curiosity to go beyond the creative brief and explore new ways to convey brand messaging.
• The ability to consistently think at a strategic level to maximize the conversion of the client’s communications.
• Experience using Figma to collaborate with visual designers as a copywriter.
• An articulate speaker who can clearly communicate ideas and concepts in a presentation deck.

This is a fantastic opportunity to join a growing agency based inHalifax. The company offers a competitive annual salary, group term life insurance, medical and dental benefits and long-term disability coverage, RRSP contributions, wellness allowance and much more! If this sounds like the ideal position for you then apply today! Our client is committed to fostering a workplace that prioritizes inclusion, respect, and equal opportunity for all. We encourage applications from women, Indigenous peoples, racialized individuals, people with disabilities, those of diverse sexual orientations or gender identities, individuals from diverse socio-economic backgrounds, newcomers, and those who can contribute to the richness of our community through their unique perspectives and lived experiences. We value diversity and believe it enhances the growth and success of our organization. All qualified applicants are welcome to apply; however, preference may be given to Canadian citizens and permane nt residents.