UN(E) RESPONSABLE MARKETING

Marketing

91200 - $136800 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. Reporting to the Senior Manager Digital Performance Marketing the Manager National GEO/ SEO will be accountable for driving marketing ROI for assigned Lines of Business utilizing organic search as well as sharing progress and successes with stakeholders. The Manager is ultimately accountable for development execution and optimization of organic search activity as well as integrating insights across owned earned and social channels to maximize brand inclusion and trust signals in generative search.

As part of the TD Canadian Marketing team the Growth Marketing team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable relevant personalized communications in all interactions with our customers. Leveraging a best-in-class content strategy our personalized communications will ensure TD is delivering breakthrough creative and the best personalized and connected experience for our customers. The second goal of the group is to drive leadership in all digital marketing channels across paid owned and earned. The primary goal of the group is to optimize the customer journey from start to finish ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.

Define and maintain the national GEO/SEO and content roadmap
Oversee Generative Engine Optimization (GEO) performance
Align with content PR and social teams to unify AI-era visibility goals
Coordinate cross-functional storytelling so that brand narratives align across owned earned and social content
Run GEO audits to track inclusion citations and tone of AI-generated results
Develop and maintain AI prompt testing framework to identify optimization gaps
Partner with the Planning and Business Partners to prioritize content refreshes based on key high-value insights
Partner with PR/social to strengthen earned mentions and entity reinforcement
Prepare AI visibility performance reports

7 years of experience in digital marketing with demonstrated expertise in SEO (ideally both technical and editorial functions) and digital content strategies and execution.
Experience managing performance marketing campaigns through digital focusing on SEO and driving performance through digital experiences.
Experience managing content development content strategies producing and managing agile content and guiding agency partners in the production of content in responsive and mobile environments.
Advanced SEO optimization: Understands how content and structure signal expertise to AI models.
Familiar with prompt-based visibility testing across AI Overviews
Can interpret visibility dashboards share of voice (SoSV) metrics and AI inclusion data.
Understands crawling indexing site structure hreflang canonicalization and Core Web Vitals
Can bridge SEO content analytics PR and AI innovation teams
Experienced in building frameworks for continuous experimentation (e.g. AI prompt testing SERP inclusion monitoring)
Explains complex AI search mechanics in plain language for internal partners
Turns search data and prompt test results into actionable insights
Constantly tests how new AI engines source and rank content and adapts quickly
Exposure to developing scorecards executive level reports and utilization of data for digital media optimization including techniques for measuring end-to-end effectiveness across digital marketing touch points.
Exposure to utilizing digital marketing technology to drive personalized and targeted experiences across touch points in owned digital channels.
Experience leading cross-functional projects (SEO data UX content and product teams)
LLMs chat search structured data entity optimization)
Understanding of financial product offerings would be an asset.

University or Post-Secondary education in Business and/or Marketing

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

We do our best to communicate outcomes to all applicants by email or phone call.

Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.
Language Requirement (Quebec only):