Sales Representative Grocery Distribution Sales Representative Grocery Distribution

Sales Representative

An established, growth-oriented food distribution company is seeking a Sales Representative to manage and expand an existing portfolio of customer accounts while developing new business across British Columbia.
This role is well suited to a sales professional who is organized, commercially minded, and comfortable working primarily from an office environment. The position balances relationship management with forecasting, planning, and close coordination with internal teams. The focus is on account management, preselling, and disciplined execution rather than transactional selling.
You will be responsible for selling imported food products, primarily protein categories such as beef, pork, and seafood, into foodservice distributors, specialty wholesalers, and processors. Sales are typically pallet-level or full-load volumes, requiring a relationship-driven approach, strong attention to detail, and consistent communication across internal departments.

This organization is a well-established distributor of perishable food products with a strong reputation for reliability and consistency. The business imports premium products and supplies customers across retail, foodservice, and wholesale channels throughout Canada.
The culture is practical and fast-moving, with an emphasis on planning, accountability, teamwork, and follow-through. Managing and growing an established customer portfolio with meaningful annual revenue
Collaborating closely with purchasing to forecast demand, presell incoming inventory, and manage inventory risk
Planning customer activity and maintaining visibility on opportunities, commitments, and timelines
Building strong customer relationships through regular in-person visits and proactive communication
Providing market feedback related to pricing, demand trends, and competitive activity
Work Location & Travel

This is an office-based role located in the Lower Mainland
Expected to work in-office 4–5 days per week, this role is not remote or work-from-home
Regular customer visits are expected on a monthly or quarterly basis
Travel is primarily within the Lower Mainland, with occasional trips to the BC Interior or Vancouver Island
5+ years of B2B sales experience, preferably in foodservice, wholesale, or a related industry

• Strong organizational and planning skills with the ability to manage multiple accounts and priorities
• A relationship-focused mindset with practical commercial judgment
• Ability to create and maintain personal structure without constant direction
• Willingness to travel within British Columbia
• Experience selling to foodservice distributors or similar customers is considered an asset
• Familiarity with protein categories or perishable food distribution is an asset
• Experience forecasting demand, preselling inventory, and working with ERP systems is an asset

Competitive base salary in the range of $65,000–$75,000, depending on experience and alignment with the role
Monday–Friday schedule with consistent daytime hours
Comprehensive health and dental benefits after three months
On-site gym access
Casual dress environment
Discounted or complimentary food products
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