Social Media Manager Entertainment

MANAGER, SOCIAL MEDIA

Position Title: Manager, Social Media

Marketing

Status: Full-time/Permanent

Manager, Social Media and Brand

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

The role is responsible for identifying and creating exciting and compelling content that drives conversation and engagements around our league and its players. An understanding of tone, style and voice is paramount for success with a creative team producing original content for our fans. This position is a passionate storyteller, a strategic thinker, a creative idea generator and an enthusiastic team player focused on growing the various social media platforms for the CFL. Day-to-day activities include overseeing league’s social media accounts, concept and campaign development and execution, data analysis and reporting, game coverage, monitoring social conversations, and maintaining content calendar.

Help lead day-to-day strategic execution for all league social accounts across all platforms to support marketing initiatives.

Cover games, events, news and other relevant moments in the CFL calendar.

Demonstrate creativity and strategic thinking in presenting the CFL brand across social media platforms.

Create and maintain an always-on content calendar that captures the energy of CFL gamedays, partner campaigns, and key tentpole moments.

Serve as the platform expert, monitoring trends, testing new formats, and refining tactics that drive fan engagement and follower growth.

Write and edit copy for all posts, ensuring tone, accuracy, and cultural relevance across platforms.

Manage social deliverables for partner campaigns and collaborate on content that authentically integrates their brands into the CFL conversation.

Collaborate with Design, and the rest of the CFL Content team to develop and publish content that delivers both brand storytelling and real-time CFL coverage.

Use social analytics and reporting tools to evaluate performance, share insights, and evolve content strategy.

Identify high-performing content themes and social moments that can be scaled across CFL’s channels.

Monitor and engage with the daily social conversation of fans, CFL content creators, and influencers to expand the CFL social reach.

A minimum of 3-5 years of experience managing social media for a brand, team, or league, preferably in sports or entertainment; Strong understanding of the current social media landscape, including creating and strategizing organic content for TikTok, Instagram, X, Facebook and other emerging platforms.

Ability to analyze and utilize data to customize social strategy.

Experience managing a team, league or other professional social media account with an understanding of how brands should participate in an authentic manner.

Ability to organize and prioritize projects.

Exceptional communication skills, including training and presentation abilities.

Working knowledge of the Adobe Creative Suite, including Photoshop

Bachelor’s degree in marketing and communications preferred.

The expected compensation range for this position is $70,000 - $85,000, which includes base pay plus bonuses and variable incentive pay, if eligible. Hybrid Model: The incumbent will be required to attend the office in accordance with the CFL Hybrid Work Policy. In addition, you are required to attend meetings and other business events at the office or other venues as business needs dictate.

Work Schedule: Due to the nature of the business, the incumbent must be available and willing to work evenings, weekends and holidays, as required.

Travel: As required.

We welcome applications from traditionally underrepresented groups such as women, visible minorities, Indigenous peoples, people living with disabilities and people identifying as LGBTQ2S+.

The CFL may use artificial intelligence to screen, assess, and/or select applicants for an interview.

For additional information on the Canadian Football League, please visit our website at