SOCIAL MEDIA SPECIALIST / COMMUNITY MANAGER

As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. We’re looking to fill an opening for a Social Media Strategist and Community Manager for 12 months.

Reporting to the Director of Marketing, Qtrade, the Social Media Strategist and Community Manager leads the development and execution of Qtrade’s, NEI’s and Aviso Wealth’s social media strategy across all platforms. This role will be responsible for content creation, community management, influencer partnerships, and real-time engagement, ensuring alignment with business objectives and compliance standards. As a key member of the marketing team, this role builds collaborative relationships across teams and departments to amplify campaigns and support organizational growth.

Service – You put your clients’ needs first. You advocate service excellence, and work to deliver client-centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner

You are consistently looking for ways to improve your personal best and see value in continuous improvement. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

Develop and implement a multi-brand social media strategy aligned with business goals and audience needs

Lead the creation of platform-specific strategies for Meta, TikTok, Reddit, YouTube, LinkedIn and emerging channels

Build and manage a content calendar that supports campaigns, product launches, and brand storytelling

Content Creation & Execution

Develop engaging, compliant content (posts, videos, reels, shorts, etc.) Collaborate with internal creative teams and external partners to produce high-quality multimedia content

Ensure content is optimized for performance and aligned with brand tone and visual identity

Community Engagement

Monitor and engage with audiences across platforms to build community and trust

Stay on top of trends, conversations, and sentiment to inform content and engagement strategies

Foster an active and engaged community by responding to comments, DMs, and mentions with authenticity

Identify and engage with influencers, fintech writers, and brand ambassadors to expand reach. Build relationships with influencers and partners to encourage user-generated content and mentions

Monitor social media trends, competitor activity, and emerging platforms to stay ahead

Track and analyze performance metrics to evaluate effectiveness and inform continuous improvement

Experiment with new content formats, posting strategies, and advertising tactics to enhance performance; Manage social media tools for publishing, listening, and analytics

Partner with compliance, legal, and brand teams to ensure all content meets regulatory and brand standards

Support integrated marketing campaigns by aligning social media with broader initiatives. Collaborate with marketing teams on paid social campaigns to drive brand awareness, activation and acquisition

5+ years of experience in social media marketing, with 2+ years in financial services or a regulated industry

• Bachelor’s degree in business/marketing, public relations, communications or a related field
• Proven track record of building and executing successful social strategies across Meta, TikTok, Reddit, and YouTube
• Proficiency in social management platforms such as Brandwatch, Hootsuite, or Sprout Social, with the ability to analyze performance data
• Strong content development skills, including video and short-form storytelling
• Analytical mindset with experience using data to drive decision.
• Excellent collaboration, and project management skills
• Fluent communication skills in English are required and bilingual skills in French are an asset
• Knowledge of compliance considerations in financial marketing is an asset
• By submitting your application, you consent to the collection, use, and disclosure of your provided personal information for the purposes of assessing your qualifications and suitability for employment with Aviso. Your information will be handled in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial legislation. Your data may be shared with authorized personnel involved in the recruitment process and retained only as long as necessary to fulfill these purposes or as required by law.

Further information is available on the Privacy link on our Career Page – Privacy Policies

Aviso welcomes and encourages applications from all qualified individuals including persons with disabilities. Aviso is a leading wealth management and investment services provider for the Canadian financial industry, with approximately $145 billion in total assets under administration and management, and over 1,000 employees. We’re building a comprehensive, technology-enabled, client-centric wealth services ecosystem. We’re a trusted partner for nearly all credit unions across Canada, in addition to a wide range of portfolio managers, investment dealers, insurance and trust companies, and introducing brokers. Our investment dealer and mutual fund dealer and our insurance services support thousands of investment advisors. Our asset manager, NEI Investments, specializes in investing responsibly. Our online brokerage, Qtrade Direct Investing®, empowers self-directed investors, and our fully automated investing service, Qtrade Guided Portfolios®, serves investors who prefer a hands-off approach. Aviso is backed by the collective strength of our owners: the credit union Centrals, Co-operators/CUMIS, and Desjardins. This position is posted with an expected salary range of 60 - 65 CAD per hour.