Foodservice Marketing Manager
Full-time
fgf brands
We're a naan traditional company FGF Brands is searching for an experienced Foodservice Marketing Manager to join our dynamic Foodservice Marketing team! We are looking for a team member with a strong understanding of Foodservice distribution and a passion for brand-building to lead the development and delivery of channel- and customer-specific strategies for our organization. FGF believes in Home Grown Talent, accelerated career growth with leadership training. Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.
Research and identify foodservice publications and media channels for media buys to support brand campaigns.
Collaborate with Foodservice Content Manager to ensure campaigns are on-brand, compelling, and tailored to platform specifications.
Track, analyze, and report on campaign performance using KPIs and continually optimize based on insights.
Plan and execute internal social media calendar and paid media efforts (LinkedIn, Instagram etc.)
Support and execute foodservice Canadian and US distributor (Sysco, US Foods, GFS etc.) marketing programs.
Own the eCommerce operator experience across various distributor websites including conducting regular audits and managing new launches.
Tradeshow and event management including managing all tradeshow support buys and marketing materials.
Collaborate with marketing and sales counterparts to build consumer centric programs that connect customer objectives with brand objectives.
Key contributor to our overall Foodservice Marketing goals, representing the voice of the Foodservice customer and responsible for the development of tactics to ensure goal achievement.
5-7 years of experience in Marketing Management / Brand Development (including own brand or private label) in the Foodservice industry, ideally with a food manufacturer
- A keen understanding and experience with Canadian and US distributor channels is critical (Sysco, US Foods, GFS, etc.)
- Proven ability to work collaboratively and cross-functionally to execute Foodservice brand strategy in alignment with overall global brand positioning - ensuring consistency of brand voice, tailored to the foodservice channel
- Experience with digital and traditional communication channels and maximizing return on dollars invested within the Food Service channels
- Experience with distributor e-commerce sites and data enrichment through third-party websites is a strong asset, but not required
- Experience using the Adobe Creative Suite a strong asset, but not required
- Occasional travel required to both Canada and the US markets (%)
Vacancy posted 7 days ago
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