Sales & Catering Coordinator (Hotel)

Sales Manager
Responsible for generating new and repeat banquet and catering sales; actively networking and promoting the brand within the community for both our Markham and Downtown Toronto locations.

COMPETENCIES/PERSONAL CHARACTERISTICS:

Provide a personal touch to ensure guest satisfaction
Coordinate with Staff to provide the best service possible
Conduct post-event follow-up to promote repeat business
Show enthusiasm in all interactions inside and outside of the restaurant
Represent the brand in the community
Sales Building

Actively network to build new contacts that result in new business.
Communicate in a persuasive, compelling yet service-oriented manner
Business Planning and Financial Responsibility

Understand the impact of event planning on the restaurant’s overall profitability
Personal Effectiveness

Organize and manage priorities to ensure timely follow-through
Exceed sales targets
Keep the best interests of the guest and the restaurant in mind when making decisions
Generate sales leads outside of the restaurant by using all forms of communication including (Telephone, Email, cold calls, mailings, attending events and conferences, etc.)

• Create networks within the community (e.g. hotel concierges, Chamber of Commerce) in order to promote the brand and build sales.
• Track all contacts through Tripleseat database to ensure frequent and ongoing interactions and follow up through phone calls, mailings, etc.
• Provide compelling communication to potential guests about the brand, facility, and menu. Utilize ability to upsell when appropriate (bottled water, appetizers, cocktails, wines).
• Meet with guests to show facilities, develop menus and offer other services such as audio/visual, entertainment etc.
• Ensure that the guest has a signed contract in place for every event with clear understanding of food and beverage minimums and cancellation policies.
• Coordinate event menus with the Chef to ensure proper inventories and item availability. Ensure that all menu information is posted.
• Coordinate room set up with managers and servers to ensure that specifications meet the guests’ expectations.
• Follow up email to client should include all final details including any adherence to policies (ie: gift card redemption, Loyalty program policies, food and beverage minimum)
• Meet and greet all parties upon arrival for the scheduled event to review arrangements and introduce them to the Manager on Duty and the lead server.
• Oversee event execution through entrée service whenever possible to ensure proper timing and complete guest satisfaction.
• Read server comments from event sheet and then conduct a post-event foll ow up (by phone and then email) to ensure a “Raving Fan” experience was delivered and to inquire about repeat bookings.
• Coordinate all bookings with the General Manager to ensure maximum restaurant sales and profitability.
• Create sales/marketing plans and coordinate execution with management team.
• Work with management to execute outside activities of local store marketing plan.
• Track all banquet sales to compare to prior year and budget. Forecast future sales and proactively seek new business in order to meet budget goals. Send through forecast each Wednesday morning.
• Actively participate in organizations and memberships that promote the restaurant and generate a measurable return on investment.

# EDUCATION AND WORK EXPERIENCE:

Prior sales, customer service and/or restaurant experience required
Active involvement in trade organizations and/or networking outlets preferred
Above average computer skills including a familiarity with Microsoft Word, Excel and Outlook
Work is performed in the office and between various restaurant locations.
Must be prepared for changes in store locations, which may occur at any time based on business volume needs, as directed by the Supervisor.
Must be able to work around changing of schedules, which includes being available to work throughout the day, nights, weekends, and holidays, as required