Business Development Representative International Markets

The Royal Conservatory (RCM) is one of the largest and most respected music education institutions in the world, providing the definitive standard of excellence in curriculum design, assessment, performance training, and teacher certification. It is also a leader in the development of early childhood education programs and arts-based social programs, and presents a diverse range of concerts featuring the finest Canadian and international artists in its magnificent performance space, Koerner Hall. The Royal Conservatory of Music (RCM) is seeking dynamic sales professionals to join our growing sales team and make an impact in music education across Canada, US, and globally. We are looking for candidates who thrive in prospecting new business opportunities and engage with existing clients for upsell and cross-sell opportunities. Business Development Representatives (BDRs) play a key role in generating new business opportunities across RCM Learning Systems portfolio—including the RCM Certificate Program, Smart Start (RCM's early childhood education program offering), and RCM publications.
This role is responsible for identifying, researching, and qualifying prospective partners such as music teachers, studios, schools, early learning centres, and music retailers. The BDR contributes to revenue growth by building the top of the sales funnel, engaging qualified leads, and booking discovery meetings for Account Executives, and engaging with existing RCM Certificate Program clients.
Conduct outbound outreach (email, phone, social, events) to generate qualified leads across targeted market segments (music schools, K–12 institutions, daycares, studios, retailers) in assigned territories.
Research and identify key stakeholders and potential partner institutions using CRM, LinkedIn, industry databases, and event lists. Schedule meetings and demos for Account Executives, ensuring seamless handoff and proper documentation in CRM. Maintain accurate and organized lead records, touchpoints, and progress notes in Salesforce.

Market & Campaign Support
Stay informed about industry trends, market dynamics, and competitor activities.
Collaborate with sales leadership to improve scripts, email templates, and outreach tools. Collect feedback from the field to help refine audience targeting and outreach tactics.

Participate in weekly team meetings, share market insights, and contribute to pipeline updates.
Track personal performance metrics in CRM (e.g., number of outreach activities, qualified leads, meetings booked) and adjust outreach accordingly. Support sales and marketing at conferences, webinars, and industry events, as required.

Excellent communication, interpersonal, and relationship-building skills.

• Experience with high-volume outreach activities such as cold calls, emails, and other lead generation tools.
• Demonstrated experience using CRM systems (Salesforce preferred). Experience in customer support, product and program knowledge sharing and promotion.

Scheduling flexibility for shifts: currently seeking shifts between 9:00am ET - 9:00 pm ET from Monday to Friday (35 hours/week), Please note that specific shift timing is subject to change.
Sit for extended periods of time with exposure to computer screen.
Interested candidates are asked to submit a cover letter and current résumé online (please upload a single file combining both documents) at Applications will be accepted until a suitable candidate has been identified.
In accordance with the Ontario Human Rights Code, the Accessibility for Ontarians with Disabilities Act, 2005, and the RCM’s Anti-Racism, Access and Equity Policy, accommodation will be provided at any stage of in the recruitment and selection process.