Manager, Market Sales

This job description outlines the Community Engagement Specialist’s objective, primary responsibilities, and/or requirements and qualifications.

Objective: The Community Engagement Specialist will be responsible for developing, implementing, and managing strategies that increase brand awareness, build community partnerships, and generate client leads. This role combines business development, community outreach, and marketing execution to achieve measurable growth in both client acquisition and retention.

Reports to: Management Team

Analyze market conditions and trends, including, but not limited to, competitors and influence centers; Identify all local influence centers (hospitals, senior living communities including independent, assisted, memory care, rehabilitation, respite care, hospice, home health, physician practices, and other related healthcare providers) to determine referral sources and build lasting and meaningful relationships.

• Develop and manage new referral sources through face-to-face meetings, networking, and digital strategies.
• Coordinate and manage digital marketing functions with the direction and collaboration of leadership/owner.
• Utilize monthly marketing calendar and plan to coordinate activities.
• Organize daily network and relationship-building tasks.
• Arrange presentations of Senior Helpers services at meetings in healthcare and senior-related organizations.
• Attend trade shows, conferences, and community networking events representing Senior Helpers services. Network with others in the industry to develop additional referral sources.
• Assist in coordinating and managing various marketing and advertising methods, including social media, digital marketing, direct mail, and print ads, with assistance from the Franchisor’s Marketing team.
• Maintain and manage a (CRM) Customer Relationship Management system.
• Develop and maintain weekly activity reports and track KPIs and marketing data.
• Meet or exceed sales objectives.
• Bachelor's degree in marketing or related field or three years of related work experience in marketing, sales, and/or business development in home care, home health, or healthcare in lieu of degree
• Minimum of one year’s experience in the healthcare industry developing and managing a sales strategy preferred.
• Must have exceptional organizational, rapport-building skills and excellent follow-up, be an active listener and attentive to detail, as well as prioritize tasks in a changing environment.
• Understanding and adhering to SMART goals and other performance goals set by the supervisor.
• Proficiency in Microsoft Word, Excel, PowerPoint, Internet, and Outlook required.
• Ability to learn software programs quickly.
• Must be a Road Warrior and adaptable to traveling within the assigned territory.