CRM and Marketing Technology Coordinator

com MARKETING CRM LEAD
Payworks is a leading workforce management solutions provider and multi-year winner of the Canada's Best Managed Companies program. With clients of all sizes from coast to coast and more than 600 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Reporting to the Senior Manager, Growth Marketing, the Marketing CRM Lead will support our continued growth by leveraging our CRM technology fully and will be the resident expert on data intelligence gathering and reporting. You will also play a critical role in meeting the objectives of the broader Marketing and Sales teams by supporting the optimization of campaigns, workflows, tools and processes. The ideal candidate will have deep expertise in enterprise CRM solutions, a strategic mindset, and the ability to collaborate effectively with various stakeholders.
Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
Community-minded culture - Receive two paid days per year to volunteer and lots of opportunity to ?Time and flexibility to meet your needs - Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
Cool perks - Annual Lifestyle Spending Account, Costco membership, fun office environment and events, and more!
Campaign support and monitoring - You will identify opportunities for sales and marketing campaigns based on CRM data to make recommendations to maximize ROI. Data analysis and reporting - You will analyze sales and marketing data, and trends to assess campaign performance, market share, penetration, pipeline health and other key business metrics. Pull regular sales reports and analyze trends like product adoption and attachment rates, customer acquisition cycles, and sales performance by region. You will create dashboards and support pipeline reporting for Sales Management and Partnership team.
Optimize process and user experiences - Work with cross-functional groups to streamline workflows, user experience and remove friction points throughout the customer journey to support client satisfaction, retention and product adoption targets. You will drive continuous improvements in sales and marketing procedures to support data quality, tool adoption/utilization and identify opportunities to remove manual tasks from the sales cycle.
Collaborate and communicate - You will collaborate closely with marketing, sales, and business operations teams to ensure a seamless flow of data, insights, and feedback across departments. Acting as a liaison between the marketing, sales and business ops teams, you will ensure effective integration and use of CRM features. Also, work closely with developers in the early stages of campaign design and execution to ensure alignment between marketing goals and technical capabilities.
Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field.

• 3+ years of experience as a Marketing Analyst, Data Analyst or a similar role.
• Expertise in creating efficient SQL queries to retrieve and manipulate data; enabling segmentation requests, optimizing performance and ensuring accurate data extraction.
• Experience with data analytics tools including PowerBI, Tableau, Excel or similar.
• Foundational understanding of Human-Computer Interaction design (UX) principles.
• Experience with Front End web development (HTML, CSS, JS) considered an asset.
• We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Marketing CRM Lead has the option to work fully at a Payworks head office in Winnipeg or on a hybrid work model, working in the office at least three (3) days a week.

Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.