Private Client Services Director
Charton Hobbs Group
Moët Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.
Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. in addition to being one of the longest standing wine and spirit agencies in Canada, is also one of the largest privately owned national agencies.
A family enterprise, Charton-Hobbs Inc. is dedicated to the advancement of the wine, spirit and beer markets, through the representation of select producers, including Moët Hennessy across all provinces of Canada.
The Private Client Manager (PCM) is responsible for building and leveraging relationships within the Canadian connoisseur community to drive recruitment of High-Net-Worth Individuals (HWNI) and maximize scalable sales opportunities. The PCM will establish direct connections with targeted high-end Wines & Spirits (W&S) consumers to drive brand awareness, loyalty, and depletions across the MH portfolio, with a focus on Hennessy cognac. This role will also oversee development and executions of strategies and craft consumer experiences to increase Uber pieces sales.
Although the scope of the role is national, the preference is for the role to be based in Vancouver. Leverage existing relationships within the Canada W&S community to build an extensive network of HNWI consumers and convert those relationships to depletions
Communicate strategies, priorities, and activities to internal key stakeholders, including Brand and Private Client teams to ensure ongoing alignment with brand and business strategies
Recruit & engage new Ultra HNW clients, converting them into Uberpiece buyers
Partner with Business Intelligence to monitor and synthesize HNWI market intelligence to identify and drive recruitment strategies through data-driven decision making
Collaborate with Brand teams to strategize and develop unique and impactful luxury consumer experiences that maximize sales opportunities and conversions
Curate & host unique, elevated experiences to engage top clients in the world of high-end spirits (ex: Hennessy Paradis)
Collaborate with Brand Education teams to plan and execute tailored experiences and learning opportunities for key HNW clients
Represent the MH brands to the highest level of luxury standards to generate goodwill and aspiration among HNW clients, event VIPs, media, business partners, etc.
Provide exceptional client service experiences in all situations, such as personalized delivery
Sales Management
Partner with Finance, Sales, and Private Client leaders to establish sales and depletion KPIs within the consumer channel
Plan forecast, allocations, purchase orders and shipments to appropriately leverage sales and depletion opportunities to ensure the consistent achievement of financial targets
Collaborate with relevant stakeholders to appropriately allocate and manage the use of A&P budgets
Monitor and analyze spending trends among HNWI spirits consumers and apply findings to future planning
Oversee provincial allocation inventory with local Brand team to prevent products from ageing in warehouse
Align and verify pricings with Supply and Finance teams to respect Maison global guidelines and manage clients' (liquor board, retailer and HNWIs) expectations
Ensure that client and sales records are captured in the company's CRM database to maximize potential future opportunities
Monitor and manage Canada allocations activities with Supply and Brand teams, communicating specific client needs related to launches, innovations, rarities, etc. Monitor relevant business activity, create reports and presentations, and provide feedback to key stakeholders concerning brand positioning, competitive activities, and market trends in the context of the HNWI community
Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
Bachelor's Degree or equivalent experience
5+ years of luxury sales experience, combining marketing and brand management.
Existing network or relationships within the HNWI consumer market in Canada
Practical / Technical Skills
Understanding of HNWI marketing strategies and practices
Well-developed commercial acumen and analytical skills
Diplomacy and humility to successfully function in a service capacity for high-profile, HNWI
Relatability to interact and sell to HNWI with confidence
Strong knowledge of Wines & Spirits market
Multi-lingual, French/Mandarin preferred
Apply today by attaching your CV and a detailed cover letter outlining your experience in the brand management / beverage alcohol market.
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