Marketing Manager [ Remote Work ]

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through Hollywood Casino , theScore Bet Sportsbook , or theScore media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. The Search Manager is a key role within the Performance Marketing team and will be responsible for defining and executing the end-to-end paid search strategy across all product verticals. This role will own search performance, innovation, and execution, while partnering closely with creative, analytics, and other performance channel teams to support priority initiatives and drive growth.

You are deeply data-focused, with a strong understanding of how to balance performance, experimentation, and long-term brand value.

This role will initially operate as a highly autonomous individual contributor and will evolve into a people management role as the in-house team scales.

Google, Bing, Apple Search Ads), ensuring alignment with broader performance and brand objectives.

Drive full-funnel search performance, from acquisition through retention and reactivation.

Manage day-to-day execution, optimization, and testing across campaigns, keywords, and ad formats.

Develop and implement a robust testing and learning roadmap to continuously improve efficiency, scale, and conversion rates.

Partner closely with the creative team to brief, test, and iterate ad creative and landing page experiences.

Support priority internal campaigns, product launches, and seasonal initiatives with tailored search strategies.

Own forecasting, budget pacing, and performance reporting.

Monitor competitive activity and industry trends, translating learnings into platform and creative innovation.

Prepare the channel for future scale, including documentation, process building, and eventual team leadership.

Bachelor’s degree

• 5+ years of experience in paid search marketing and performance marketing.
• Strong analytical skills with the ability to translate data into clear action.
• Experience collaborating closely with creative, product, and analytics partners.
• Comfortable managing multiple priorities and shifting business needs.
• Innovative mindset, with a passion for testing and experimentation.
• fully remote eligible.

Education and conference reimbursements

#LI-REMOTE

90,000 - $130,000 CAD

We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.