Marketing specialist - advertising - Start Immediately

The Marketing Coordinator is responsible for planning, executing, and supporting marketing initiatives that promote Fraser Valley Cataract and Laser’s services and enhance brand visibility across multiple platforms. This role plays a key part in driving patient engagement, supporting business growth, and maintaining a strong public presence for both Fraser Valley Cataract and Laser and BC LASIK.

Creativity- Creative mindset with an eye for branding and visual consistency
Digital Marketing -Proficiency with digital tools and platforms (e.g., Project Management -Ability to manage multiple projects with competing deadlines
Confident in representing the brand professionally, both online and in person
Customer Service : Friendly, customer centric attitude that can make doctors feel comfortable and ensure a positive experience in person, on the phone, and via email.
Relationship Building : Engages with stakeholders to foster trust and open lines of communication, demonstrates excellent interpersonal skills to build long-term relationships.

Content Creation & Management

Develop and schedule content for social media, newsletters, and other digital platform
Coordinate content days, including staff photos, video shoots, and promotional campaigns with Media Person
Work with Graphic Designer and proofread content for marketing materials, website pages, and advertisements
Digital Marketing

Manage and update website content in coordination with web developers and clinic leadership
Monitor and optimize digital ad performance across platforms (e.g., Support SEO and SEM initiatives to improve online visibility and search rankings
Track and report key performance indicators (KPIs) across campaigns
Oversee online reviews (e.g., Ensure brand consistency across all materials and platforms
Oversee printed marketing materials to referring clinics and community partners
Event Coordination & Community Outreach

Support the planning and promotion of in-clinic events and community outreach
Support Business Developer for clinic visits, materials and gift delivery to referring partners
Support Business Developer in his/her relationships with referring clinics and identify outreach opportunities
Work closely with clinical, surgical, and administrative teams to ensure marketing aligns with patient flow and clinic needs
Account Management-Manage existing key optometrist and physician accounts
Education-Establish public and referring doctor awareness of the services and procedures performed by our Ophthalmologists
Customer Excellence-Liaise with internal/external stakeholders to ensure customer excellence

FVCL offers an exciting and vibrant working environment and corporate culture. If you are ready to take your marketing expertise to the next level, please submit your resume and cover letter for immediate consideration.