Implementador De Inbound Marketing

Universidad Anáhuac Mayab

Implementador de Inbound Marketing
¡Únete a la Comunidad Anáhuac Mayab!Somos una institución de educación superior comprometida con la excelencia académica y la formación integral de líderes. Impulsamos el desarrollo profesional y humano de nuestra comunidad en un entorno de innovación, tecnología y mejora continua.Buscamos un Implementador de Inbound Marketing que configure, integre y optimice nuestras herramientas digitales y CRM para fortalecer la captación, el seguimiento y la conversión de prospectos, asegurando una experiencia de calidad para nuestros usuarios y futuros alumnos.Principales responsabilidades
Configurar y administrar HubSpot: propiedades, tipos de contacto, etapas del embudo comercial y reglas de gestión de datos para las distintas unidades de negocio.Integrar la plataforma de inbound con el sitio web, Google Ads, Meta y sistemas internos, así como gestionar la migración, limpieza y actualización de bases de datos.Diseñar e implementar flujos de automatización para nutrir prospectos, asignar tareas al equipo comercial y enviar comunicaciones según el comportamiento de los usuarios.Segmentar bases de datos e implementar criterios de calificación de prospectos —lead scoring— para facilitar su seguimiento comercial.Crear tableros y reportes para medir tráfico, conversiones, retorno de inversión y desempeño comercial.Establecer reglas para el traspaso automático de prospectos entre marketing y ventas, y capacitar a los equipos en el uso de la plataforma.Crear y optimizar páginas de destino y formularios de captación, asegurando la correcta recolección de datos.Configurar campañas de email marketing, plantillas de correo y parámetros de entregabilidad, incluidos SPF y DKIM.Implementar chatbots y herramientas de agendamiento para facilitar la atención y el contacto con los usuarios.Gestionar requerimientos y coordinar entregas entre las áreas solicitantes y el equipo de marketing digital, asegurando su cumplimiento en tiempo y forma.Requisitos
Licenciatura en Comunicación, Mercadotecnia o un área afín.Experiencia de 1 a 3 años en creación de contenidos digitales y en funciones relacionadas con implementación o consultoría inbound, publicidad digital, sitios web o redacción.Experiencia comprobable en HubSpot, indispensable.Conocimiento de metodología inbound, manejo de CRM y estrategias de comunicación y mercadotecnia.Manejo de herramientas conversacionales, estadísticas y bases de datos.Inglés avanzado.Disponibilidad para viajar ocasionalmente.Deseable experiencia en gestión de equipos.Competencias
Comunicación efectiva.Creatividad e innovación.Orientación a resultados.Orientación al usuario y al alumno.Habilidades de ventas y promoción.Resiliencia.
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Implementador De Inbound Marketing Anáhuac Mayab
Impulsa el éxito digital en Anáhuac Mayab como Implementador de Inbound Marketing. Busca optimizar herramientas digitales y CRM para una captación efectiva de prospectos. La institución de educación superior Anáhuac Mayab busca un Implementador de Inbound Marketing para potenciar...
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