Creative Strategy Manager

Who are we?

Tripledot Studios is one of the largest independent mobile games companies in the world.

We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.

Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.

Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.

We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games.

Our ambition is to be the most successful games company in the world, and we’re just getting started.

This role will be working at our  Clipwire Games studio.

Clipwire Games is one of Canada's top grossing mobile game developers, and the creator of Monopoly: Bingo!, TPIR: Bingo! and Bingo Story. Founded in Toronto over 10 years ago, we’ve had tremendous success and are poised for another decade of record growth. Our studio is built on strong values, work ethic, and intelligent data driven growth. We work hard, have fun, innovate, and level-up every day.

To work at Clipwire means becoming part of our future right now. We have reached our current growth rate because we support, promote, and develop our team so that they can make great games. Come find out what all the buzz is about!

Role Overview

Clipwire Games is growing and looking for a Creative Strategy Manager to lead the creative engine behind our user acquisition, working with a team of motion designers who turn data, market insight, and player understanding into high-performing ad creative.

This role is ideal for a hands-on creative leader who’s passionate about mobile games and free-to-play experiences, and who thrives where craft meets performance. You’ll direct a team of motion designers, both internal and external partners, as well as third party vendors. You’ll set the creative direction for our UA output, and work in close partnership with our UA and data science teams to make sure every concept is grounded in what our data, our competitors, and the wider market are telling us.

You bring strong creative judgement, a growth mindset, and the leadership to get the best work out of a team while staying close to the craft. You’re also someone who actively uses AI tools in your day-to-day work, championing their use to push the volume, quality, and consistency of creative further than traditional pipelines allow.

Key Responsibilities

• Direct a team of motion designers, specifying creative direction, reviewing deliverables, synthesizing feedback from the product team, and managing delivery to the UA Growth Manager.
• Own the creative direction and output of our UA creative including video ads, playables, and statics across channels such as AppLovin, Google, and Unity
• Set creative strategy grounded in competitor analysis, performance data, market trends, and a deep understanding of our target audience, product, and IP
• Champion AI-assisted creative tools and embed them into the pipeline to push quality, consistency, and efficiency
• Build and run a high-velocity creative pipeline that can produce, test, and iterate at volume and speed
• Define and run a structured creative testing programme: form hypotheses, ship variants, read results with the UA team, and feed learnings back into the next round
• Partner with UA and data science to tie creative performance to spend efficiency, ROAS, and LTV
• Research and benchmark competitor creative and market trends, turning them into actionable creative direction
• Establish creative operations such as briefs, asset specs, version control, and vendor/freelancer management to keep quality high as volume scales

Skills, Knowledge and Expertise

• 6+ years in performance / UA creative or motion design, including experience leading or managing a creative team
• A proven track record shipping winning, growth-oriented ad creative for mobile or free-to-play games
• Strong creative judgement with a performance mindset. You know what drives installs, and you can prove it with data
• Hands-on command of channel-specific creative norms (multi-network asset diversity including playables and HTML5)
• Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to steer creative decisions
• Experience researching competitor creative and translating market insight into direction
• Process-driven approach, with the ability to create processes that make ideation, development, and delivery the most efficient and optimized
• Hands-on experience with AI creative tools (e.g. Scenario, Midjourney, Flux, Claude) and a clear point of view on integrating them into production
• Familiarity with our audience of casual and social-casino players is a strong asset

Working at Tripledot

• Comprehensive Health & Wellness Coverage - We offer extended health, dental, and wellness benefits. Coverage becomes effective on your start date, provided your enrolment forms have been completed.
• Wellness Spending Account - Employees receive a $500 annual Wellness Spending Account to support their physical well-being, personal development and lifestyle interests.
• Generous Vacation Time - Employees receive 25 vacation days annually, in addition to statutory holidays.
• Paid Volunteer Days - Employees receive 2 paid volunteer days each year, giving employees the opportunity to support causes that matter to them.
• Parental Leave & Family Support - We offer a generous parental leave program and foster a supportive, family-friendly workplace culture.
• RRSP Matching Program - We match 100% of employee RRSP contributions up to 3.5% of annual salary, helping you build long-term financial security.
• Employee Recognition Program - Each month, one or more employees are recognized for outstanding performance, dedication, or contributions. Recipients receive a $400 award.
• Charitable Donation Matching - We match employee donations to registered charities dollar-for-dollar, up to $1,000 per calendar year.
• Employee Assistance Program - Confidential support and resources are available whenever needed through our Employee Assistance Program.
• Team Events & Celebrations - We regularly host social events and celebrations to recognize achievements, strengthen connections, and build a positive workplace culture.
• Professional Development - We are committed to employee growth and encourage career advancement through ongoing learning and professional development opportunities.

Clipwire Games is proud to be an equal-opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics.

As part of our interview process, we may use AI-enabled tools to assist with note-taking and summarizing conversations. These tools are used only to support our recruiters and interviewers. They are not used to screen applications or make hiring decisions. All candidate evaluations and hiring decisions are made by people.

This opening is for an existing vacancy.

All legitimate Clipwire roles are only posted on our official careers page and LinkedIn and we do not conduct job interviews via messaging apps like WhatsApp, Telegram or others. We never ask for personal or financial information during interviews. Sensitive information is only ever requested after a formal written offer through official channels.  Any attempt to do so may be the result of a scam or phishing attack, and you should not engage. Our in-house recruitment team will only contact individuals through their official Company email addresses (tripledotstudios.com)