B2B Marketing Manager (Contract)

Who We Are

Founded in 2012, 3iQ is one of the world's leading alternative digital asset managers, pioneering institutional-grade investments. 3iQ launched the world's first Digital Assets Managed Account Platform (QMAP), a hedge fund investment solution, offering innovative risk-managed investment solutions to gain exposure to digital assets. 3iQ was also the first to launch a Bitcoin and Ethereum ETP listed on a major global stock exchange, integrate staking into its Ethereum and Solana ETPs boosting investor returns, and offer other regulated ETPs. 3iQ is a subsidiary of Coincheck Group N.V. (CNCK), a NASDAQ-listed holding company based in the Netherlands. Since 2012, 3iQ has been at the forefront of innovation in digital asset investment management. To learn more about 3iQ, visit 3iq.io.  

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At our company, we lead with Kyōdō — putting “we before me” and winning as a team. We stay humble, curious, and always learning, lifting each other up and celebrating shared success. We move fast, adapt boldly, and focus on what’s possible rather than what’s familiar. We speak with honesty and care, practicing radical candor to help each other grow. And when we commit, we follow through — with accountability, integrity, and real ownership. If you thrive in a supportive, ambitious, growth-minded culture, you’ll belong here!

3iQ is seeking a B2B Marketing Manager to support our institutional growth marketing efforts. In this role, you will develop and execute targeted campaigns, events, and content programs that engage financial advisors, institutional investors, family offices, platforms, and strategic partners. Working closely with teams across Marketing, Business Development, Investments, and Compliance, you will translate business priorities into measurable marketing initiatives.

The ideal candidate is a hands-on marketer with experience in B2B marketing, demand generation, content marketing, and event management. You are organized, proactive, commercially minded, and skilled at balancing strategy with execution. You understand how to engage professional and institutional audiences, manage projects end-to-end, and build programs that drive awareness, engagement, and pipeline growth. Experience with HubSpot is required, and an interest in digital assets, capital markets, and emerging investment trends will help you succeed in this role. This is an 18-month contract starting in November 2026.

WHAT YOU WILL BE DOING?

Partner with the business development team to:

• Develop and execute B2B marketing programs that support lead generation, client engagement, and brand awareness among institutional and professional investor audiences.


• Plan and manage multi-channel campaigns across email, LinkedIn, paid media, webinars and events.


• Create and adapt marketing content, including landing pages, email copy, event materials, and LinkedIn content.


• Support the business development team by identifying priority audiences, tailoring messaging, and coordinating targeted outreach campaigns.


• Monitor campaign performance, report on key metrics, and provide actionable insights to improve engagement, conversion, and return on marketing investment.


• Coordinate with compliance and internal stakeholders to ensure marketing materials are accurate, timely, and aligned with regulatory expectations.


• Stay informed on digital asset trends, institutional investor needs, and B2B marketing best practices to strengthen campaign relevance and effectiveness.

WHAT WE ARE LOOKING FOR

• 3 to 5 years of experience in B2B marketing, demand generation, campaign and event management, ideally within digital assets or asset management.


• Strong understanding of lead generation, nurturing campaigns.


• Strong analytical skills and comfort using campaign data to assess performance, identify opportunities, and recommend improvements.


• Strong working knowledge of HubSpot, including the ability to plan and execute email marketing campaigns, work with lists/segments and automations, create landing pages, manage marketing events/webinars etc.


• Experience with PowerPoint, Excel, AI-enabled productivity tools, and marketing analytics platforms such as HubSpot Reporting, Google Analytics, Google Search Console, Hotjar, etc. 


• Solid understanding of LinkedIn and X as B2B marketing channels, including both organic and paid. 


• Experience managing paid media campaigns via Google Ads, LinkedIn Ads, Meta Ads, and X Ads would be a bonus.


• Hands-on design skills in Adobe Illustrator would be a bonus.


• Excellent writing and messaging skills.


• Highly organized project manager with the ability to manage multiple priorities, deadlines, stakeholders, and approvals.


• Cross-functional collaboration skills.


• Interest in digital assets, blockchain, capital markets, and the evolving needs of institutional investors is an asset.

WHAT DO WE OFFER?

• Competitive compensation including discretionary bonus – the salary range for this role is $100,000–110,000 CAD


• Opportunity to work at the forefront of an innovative, fast-growing industry


• Remote-first team with a flexible work environment focused on results


• Collaborative, low-ego culture with a strong execution mindset


• Annual company offsites to connect, collaborate, and recharge


• Birthdays off to celebrate your day your way!


• Unlimited Vacation

3iQ is an equal opportunity employer. We encourage people from all backgrounds to apply but must be eligible to work in Canada to be considered. We are committed to ensuring that our products and services are made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.