Senior Product Manager

As a Senior Product Manager, you will own the product direction for physician-facing experiences, prioritize high-ROI opportunities, and use data, customer insight, and AI-enabled workflows to improve the value delivered to physicians and the business. You will be responsible for executing the product strategy, in collaboration with other stakeholders, ensuring that business goals and end-user demands are met. As a key member of the Agile team, you will be responsible for conveying the product vision, understanding market needs, and translating them into clear prioritized requirements to maximize value for our customers and the business. In this role, you will collaborate closely with Dev, UX, Sales, Marketing, Support and Customer Success to ensure alignment with product strategy and vision, but also to ensure the continuous success of the product you are responsible for.

Your day-to-day

• Own the physician offering roadmap, with clear outcomes tied to adoption, activation, retention, revenue impact, and customer value.
• Define, prioritize, and maintain the product backlog for physician-facing features, including PLG experiments, onboarding flows, self-serve capabilities, AI-enabled workflows, and usage-driving improvements.
• Translate physician needs, market signals, sales feedback, and support issues into clear product initiatives and outcome-based requirements.
• Lead discovery with physicians, internal stakeholders, and cross-functional teams to identify friction, validate opportunities, and reduce delivery risk before building.
• Work closely with Engineering, Design, Product Marketing, Sales, Customer Success, and Data to ship valuable increments at the right cadence.
• Define success metrics for each initiative and monitor product health through in-app metrics, funnel metrics, adoption reports, and experiment results.
• Use AI tools and AI product opportunities to improve discovery, analysis, workflow automation, decision quality, and physician experience.
• Support go-to-market readiness by providing product positioning, internal enablement, release communication, and clear value propositions for the physician segment.
• Manage scope, trade-offs, and release quality to ensure the team delivers focused outcomes instead of feature volume.
• 7+ years of experience as a Product Manager in a SaaS, B2C, B2B2C, marketplace, or healthtech.
• Proven experience owning a product area with measurable impact on activation, adoption, retention, conversion, expansion, or self-serve growth.
• Strong Product-Led Growth experience, including experimentation, funnel optimization, onboarding, usage analytics, segmentation, and product instrumentation.
• Proven ability to use AI tools in product work, such as discovery synthesis, prototyping, workflow automation, documentation, or prioritization.
• Ability to define metrics, interpret product data, identify patterns, and turn insights into roadmap decisions.
• Strong product judgment: able to separate customer noise from real product opportunities and make clear trade-offs.
• Experience working closely with Engineering and Design in Agile/Scrum delivery environments.
• Ability to write OpenSpec product requirements, acceptance criteria, experiment briefs, and release documentation.

Nice-to-have

• Experience building or improving products for professional users; experience with physicians, clinics, medical billing, scheduling, clinical workflows, or healthcare operations is a strong asset.
• Experience defining AI-enabled product capabilities or working with AI/ML-powered features is a strong asset.

Why join us

This Role Is The Opportunity For You To

• Make a real difference for physicians every single day. Your decisions will reduce friction in their work and help them practice better. You'll see the impact directly, that's rare and it matters.
• Own a product that shapes how millions of people get healthcare. This isn't about adding features. This is about defining how physicians discover, adopt, and keep using a tool that improves their practice.
• Bring AI into real healthcare workflows. Not as an experiment. As a practical lever to solve actual problems physicians face. You'll work with real users and see it work in their hands.
• Help us get to the next level at the right moment. We need a someone who can shape what's next. This is your chance to really make a mark.

Our Benefits

• 4 to 6 weeks of paid vacation per year;
• 5 paid personal days per year ;
• A group RRSP / DPSP plan with employer contribution;
• A complete group insurance plan, from day 1;
• An annual wellness allowance;
• Access to the Lumino Health™ telehealth application;
• Recurring remote/hybrid work allowance; In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to.

Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.